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Mahindra to discontinue Marazzo & KUV100 to focus on SUVs

Mahindra’s new MD Anish Shah announced that they will only focus on its core products – the full-size SUVs soon after taking his position in the company. The brand will phase out the slow-moving vehicles from the portfolio to ensure that they can focus completely on their core products.

Mahindra to discontinue Marazzo & KUV100 to focus on SUVs

According to a report on Autocar, Mahindra will phase out the Marazzo MPV and the KUV100 NXT micro-SUV from its portfolio. Mahindra sold only 711 units of the Marazzon in 2021 while only 21 units of the KUV100 NXT were sold this year.

While the KUV100 does not find many customers in the market, the Marazzo is a solid and spacious vehicle with a highly refined 1.5-litre diesel engine. It offers a long list of features and offers an extremely comfortable ride too. However, it is a slow-seller in the market. As Mahindra sold only 711 units of the vehicle this year, Maruti Suzuki sold a massive 37,286 units of the Ertiga while Toyota sold 19,300 units of the Innova Crysta in the market.

With the Ertiga and the Innova keeping most of the market share, there is literally no space for the Marazzo in the Indian market even though it is a great product. Mahindra will not update the Marazzo anymore and any update that the vehicle may receive in the future will not be a major one. Even the long-planned 1.5-litre turbocharged petrol engine that was expected to be launched with the Marazzo, will not happen anymore.

Now, the new engine will make its debut with the all-new XUV500 in 2024. With the now-defunct JV with the Ford, Mahindra Marazzo was expected to become the base of the Ford MPV. However, that will not happen anymore.

Mahindra eKUV100 launch

Mahindra to discontinue Marazzo & KUV100 to focus on SUVs

The KUV100 moniker will live on as the most affordable electric car in the Indian market. Mahindra aims to launch India’s most affordable car with the eKUV100. As per the details shared in 2020, the eKUV will get a range of about 147 km. The car will come with a 15.9 kWh lithium-ion battery pack. It will power an electric motor capable of generating about 54 Bhp of peak power and 120 Nm of peak torque. The battery can be charged from zero to 80% in just 55 minutes. Mahindra even announced the price of the vehicle at Rs 8.25 lakh, ex-showroom, Delhi.

We are not sure if Mahindra will tweak the specifications when the launch happens in 2022. Mahindra may also update the range of the vehicle among other things. More details are awaited. Other than that, the eKUV100 looks identical to the standard version of the vehicle.

Mahindra will even launch the eXUV300 in the Indian market. Mahindra also showcased the eXUV300 at the 2020 Auto Expo too. However, Mahindra did not reveal anything about the car. Any information including its range, powertrain, battery capacity remains unknown. However, the all-new eXUV300 is likely to become one of the most powerful cars in the segment. It will take on the likes of Tata Nexon EV and the MG ZS EV.