Mahindra Marazzo MPV bags over 10,000 bookings in 45 days of launch

The Mahindra Marazzo MPV has gotten off to a flying start by bagging over 10,000 bookings in about 45 days of launch. The MPV was launched in India on the 3rd of September, 2018, with prices starting from Rs. 9.99 lakhs, ex-showroom Delhi. The Marazzo is available in 7 seat and 8 seat layouts, and is positioned in between the Maruti Ertiga and the Toyota Innova Crysta.

The strong booking performance of the Marazzo would encourage Mahindra to launch new variants of the MPV. For now, the Marazzo is available in four variants, and a single engine-gearbox combination. The MPV is powered by a brand new 1.5 liter-4 cylinder turbocharged diesel engine with 121 Bhp-300 Nm on tap. A 6 speed manual gearbox drives the front wheels.

In 2020, Mahindra will launch a slew of new variants of the Marazzo. One such variant is the AMT equipped model, and the automaker is already developing a 6 speed AMT for use in cars like the Marazzo and the upcoming S201 compact SUV. A turbocharged petrol engine is also in the works for the MPV. The AMT and petrol variants of the MPV will be launched to coincide with the upcoming Bharat Stage 6 (BS6) emission norms.

The Marazzo presently sold in India meets Bharat New Vehicle Safety Assessment Program (BNVSAP) norms, and gets twin airbags and ABS+EBD across all variants. As for key features, LED headlamps, a centrally positioned, roof mounted AC blower with multi-directional vents, a touchscreen infotainment system with Apple CarPlay and Android Auto, automatic climate control and 6 captain seats with individual armrests are on offer.

The Mahindra Marazzo is positioned to attract buyers who find the new Ertiga too small and cramped and the Toyota Innova Crysta too expensive. While the MPV sits in the sweet spot in terms of pricing, it’s yet to beat the Maruti Ertiga and Toyota Innova Crysta in terms of sales numbers. Monthly sales of this MPV is averaging about 2,000-2,500 units. Mahindra has revealed that it can expand production capacity of the Marazzo to 7,000 monthly units at its Nashik factory if demand rises.