Mahindra seems to have inadvertently revealed the official name of the U321 code-named Innova Crysta MPV rival, which will soon be launched in the Indian market. The Marazzo is very likely to be the name of the upcoming MPV, and Mahindra has even registered the name and logo of the vehicle at India’s trademark office.
— Ronak Shah (@Ronak_1711) July 27, 2018
There was also a Twitter account created with the name Marazzo, and this account even referred to the Mahindra U321 MPV. Understandably, the Twitter account has been deleted but considering that Mahindra will officially announce the name of the MPV on 31st July, 2018, it’s more or less certain that it’ll be called the Marazzo.
With the Marazzo badge, Mahindra has stuck to its naming convention, wherein all of its vehicle names end with an ‘O’. Mahindra has been following this naming convention on almost all its vehicles for over 15 years now, and it all started with the Bolero.
Coming back to the Mahindra Marazzo, the MPV will be launched in India soon. It’ll be positioned and priced between the Maruti Suzuki Ertiga and the Toyota Innova Crysta. As for pricing, a starting price of under Rs. 10 lakhs is expected. The Mahindra Marazzo MPV is expected to be available in 7, 8 and 9 seater variants.
Developed by Mahindra’s North American Technical Center in Michigan, the Marazzo will be a global vehicle, and gets a monocoque body. In fact, it’s Mahindra’s first-ever monocoque MPV. It’ll be front wheel driven and is expected to debut a new, 1.6 litre turbocharged diesel engine developed jointly by Ssangyong and Mahindra. The MPV could also offer a turbocharged petrol engine option. Both manual and automatic gearboxes are likely. The interiors are expected to be feature rich, with premium plastics used on the dashboard and other allied surfaces. In short, the Mahindra Marazzo is expected to be a premium MPV that undercuts the Toyota Innova Crysta significantly.