Mahindra Roxor unveiled in US; Not a Mahindra Thar this one!

Mahindra Roxor Off-roader unveiled in US (No, this is not a Thar!)

Mahindra Automotive North America (MANA) has come up with a new off-roader for the US market. Christened the Roxor, this off-roader will be assembled at the company’s facility in Detroit. Actually, the popular Indian UV and passenger vehicle manufacturer has been trying to benefit from its image of being a manufacturer of agricultural and utility vehicles in the US market. Other than going on sale as a utility vehicle, the Roxor will also serve as a vehicle for the US Federal postal services.

mahindra roxor images red front angle


As you can make out from the images, the new Mahindra Roxor looks like the Thar, which isn’t a surprise as the new model is based on the popular Indian utility vehicle. No surprise, then, that the Roxor gets a steel body on a boxed steel frame. Powering the Roxor is a 64hp, 2.5-litre four-cylinder diesel engine that comes mated to a five-speed manual gearbox. The new model offers a four-wheel-drive system as a standard fitment. The top speed is limited to merely 72 kmph as the new model falls in the off-highway category. The Roxor will be a direct rival to the likes of Polaris RZR and Kawasaki Mule Pro. Both the aforementioned rivals offer two-cylinder engines and independent suspension on both the axles. On the other hand, the Roxor gets a four-cylinder engine and leaf springs. While the Roxor looks a lot like the Thar, it gets a new five-slat grille instead of the seven-slat unit on the donor vehicle. An interesting bit is that the new UV will be available in as many as 900 paint shades.

mahindra roxor images red blue side profile

The Roxor won’t be sold through the company’s existing dealership network. Instead, it will retail thru new powersports dealerships that will cater strictly to the powersports segment. The new model is the company’s first-ever vehicle to be produced at the new assembly facility in Michigan. An official launch date is yet to be declared but the company is expected to share more details later this month.

mahindra roxor images white rear angle

It remains to be seen if the new model, complete with its traditional Jeep looks, would be able to leave a mark on the American audience.