Mahindra and Mahindra’s “Live Young, Live Free” commercial became extremely popular sometime when it came out a few years ago. The long advertisement shows all the Mahindra vehicles going above a mountain through bad roads and jungle to reach a mountaintop.
Mahindra has now released a new TVC that urges to leave everyone to leave the trails, jungles and mountains to return to their families.
In the advertisement, it is shown that the vehicles start to go in reverse and to reach families. The advert was released to during the festive season to urge all the people to unite with the families during the festive season. All the vehicles from the Mahindra line-up feature in the advertisement including the all-new Marazzo that was launched sometime back. The video also shows the iconic Mahindra Scorpio and the Mahindra Thar.
Mahindra has been making the “Live Young, Live Free” advertisement for a long time now. The phrase even became the slogan for the company and all the Mahindra vehicles in the line-up get the stickers of the phrase in the rear windshield. The “Live Young, Live Free” slogan urges people to go out and enjoy nature and explore far off places in the country.
Mahindra will soon launch the all-new Alturas G4 in the Indian market, which will become the new flagship of the brand in the Indian market. The Alturas G4 was codenamed as the Y400 and Mahindra showcased the vehicle at the 2018 Auto Expo. It would be launched later this month and will compete with the likes of Honda CR-V. Mahindra is also working an all-new compact SUV, which is currently under testing. Codenamed as S201, the compact SUV would take on the likes of Maruti Vitara Brezza, Ford EcoSport and the Tata Nexon. Both of these vehicles are rebadged version of SsangYong models, which are already available in the international market.
Mahindra will also bring out new variants in the future. One of the new product would be the petrol version of the Mahindra Marazzo that was launched earlier this year. The Marazzo is currently available with an all-new 1.5-litre turbocharged diesel engine and only gets a manual transmission. However, during the launch, Mahindra announced that the MPV would get a petrol engine in the future and it would be BS VI compliant. At the same time, the automatic transmission would be introduced in the Marazzo. Recently, Mahindra also updated their current flagship – the XUV 500 with a more powerful engine, new features and minor tweaks on the exterior. Even the Mahindra Scorpio received a few updates sometime back. The Scorpio’s top-end versions now get a more powerful 140 Bhp engine.