Mahindra is an Indian brand, which currently has become a global brand. The manufacturer has been around for a lot of time in the Indian market and in the past, Mahindra launched quite a few models in the past and most of their vehicles have a common DNA, which makes them successful and also keeps a large section of customers loyal to the brand. What are these reasons that make the Mahindra branded vehicles popular in the market? Well, here are ten solid reasons.
India has one of the largest road networks in the world. While inside the city limits and on the highways, we may get to witness the well-laid tarmac, the same is not the case with villages and Tier-III towns. This is where Mahindra Bolero’s success story comes into place. The Bolero remained the best-selling Utility Vehicle in the Indian market for a long time now. Most of the sales of the Bolero comes from the Tier-II and Tier-III cities where the vehicle is well appreciated for its tough build quality. The Bolero has been around for more than 18 years now and is a preferred choice of many buyers.
Mahindra Bolero is one of the best examples of a reliable vehicle. The Bolero’s ruggedness and the extremely capable engine of the car make it good-for-any-situation. Vehicles like Bolero and Scorpio are very dependable and customers vouch of the reliability of these cars from Mahindra.
Affordable and resale
The KUV100 is the entry-level car from the manufacturer. It was launched as a micro-SUV and carries a price tag of Rs 4.8 lakh in the Indian market, which is as good as any other regular hatchback in the segment. Mahindra KUV100 is a true example of how affordable the brand can be. Also, all the Mahindra vehicles offer a high resale value in the market. There are quite a few Mahindra Scorpio SUVs that are in extremely good condition and sell for only Rs 6-7 lakhs in the market.
Value for money
Best example: XUV500 and TUV300
The Mahindra brand is known for being extremely reliable and they do come with a long list of features. When it comes to value-for-money, the Mahindra branded vehicles do come on the top. Now the Mahindra TUV300 is much cheaper than the likes of Maruti Suzuki Vitara Brezza, Hyundai Venue and more. Mahindra also offers the XUV500 in the Indian market, which is the most affordable vehicle in the segment. The seven-seater SUV takes on the likes of Tata Harrier and Jeep Compass and offers a long list of features. Mahindra launched the most affordable version of the XUV500 sometime back to take on the Tata Harrier.
Best example: Mahindra Scorpio
Since the Mahindra brand is known for its long-range of SUVs, all the vehicles by the brand look quite intimidating on the roads. Mahindra Scorpio is one good example of how intimidating the vehicle can be on the roads. In fact, the Mahindra Scorpio has been used by many Indian movies as the vehicle of policemen. The Scorpio is also one of the favourite stunt vehicles in Bollywood. The latest generation Scorpio was launched in 2014 and it looks meaner and much more intimidating than the previous generation Scorpio models.
Best examples: Mahindra Scorpio 4X4, Mahindra Thar, Mahindra Bolero 4X4
Utility vehicles remain one of the strongest portfolios of Mahindra vehicles in India and around the world. Mahindra started its operation in India with utility vehicles and currently, its portfolio majorly consists of the utility vehicles. Products like the Scorpio 4X4, Bolero 4X4 and the Thar are something that can take you to the most challenging places. These vehicles are also comfortable enough for daily usage.
Range of automatics
Since the market is slowly shifting towards automatics and many new-age customers prefer automatics over the manuals, Mahindra offers a range of automatic transmissions. Their entry-level vehicles like the KUV100, XUV300 and the TUV300 offer AMT automatic while the more premium products like the Scorpio and the XUV500 offer torque-convertors.
A wide service network
Since the brand is present in the Indian market for a long time, Mahindra has developed a strong sales and service network in the Indian market. A strong sales network is extremely important for the success of the brand and Mahindra has a great presence in smaller towns and villages, which boasts the confidence of the buyers who love to travel across the country.
The Mahindra branded vehicles can offer a service of a lifetime if the vehicle is maintained well by the owner. To add to that, the parts for the Mahindra vehicles are easily available and getting it serviced is much easier compared to the other vehicles in the segment. The Mahindra vehicles can also be repaired at a roadside garage, which makes them very easy to maintain.
Adapts to the market changes
Best example: 1.99-litre diesel engine
The Mahindra vehicles are available in various sizes and their vehicle strategy shows how well they read the market. The vehicles like KUV100 and the E2O are a perfect example. Also, Mahindra launched the 1.99-litre mHawk diesel engine to counter the ban on sales on the diesel vehicles that are powered by larger than a 2.0-litre engine. Soon, Mahindra will launch the BS6 compliant engine options in the Indian market.
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