Mahindra and Mahindra launched the all-new Thar in the Indian market in October 2020. The all-new Thar received an overwhelming response and soon after Mahindra started accepting official bookings for the vehicle, the waiting period shot through the sky. Mahindra disclosed the number of bookings that they received in October 2020 itself is more than 20,000 bookings. The result is that the buyers have to wait for several months to get their hands on the all-new Thar and in a few cities, the waiting period extends to several months.
Soon after its launch in October 2020, Mahindra announced that they are ramping up the production of the vehicle in November. The brand announced that from current 2,000 units per month, they will ramp up the production to 3,000 units per month by January 2021. With the aim of bringing down the waiting period, Mahindra ramped up the production from January.
However, even after the production increased in January, there are still many cities where the waiting period extends to nearly 10 months depending on the colour and the powertrain option. It now seems like Mahindra Thar’s demand is not going down in the market. In January 2021, Mahindra announced that they have received over 6,000 new bookings for the Thar. 45% of the customers have booked the automatic version while 25% customers chose the petrol over the diesel. On February 1st, Mahindra had a cumulative booking of over 39,000 units.
Mahindra has not announced by how much will they increase the production capacity of the Thar but it is likely to increase as much as the assembly line allows. The Thar is currently the most popular vehicle in the Mahindra’s line-up and is followed by the XUV300, Bolero and the Scorpio. Mahindra will prioritise the production depending on the demand for the models.
Shortage of raw materials like steel and main components like ECU has delayed the production. There is a mismatch in demand and supply that has affected the production of the vehicles. The shortage of semiconductors is faced by many manufacturers including Ford and many international manufacturers too. With the prioritising of the production of the models according to the demand, Mahindra is likely to bring down the waiting period in different cities.
Upcoming Mahindra vehicles
Mahindra recently launched the XUV300 petrol AMT in the Indian market. However, its next big launch will be the all-new Mahindra XUV500 and the all-new Mahindra Scorpio. Mahindra may delay the launches of these two cars to ensure that there is no extra demand for the vehicles that the manufacturer cannot meet in time. Mahindra will also rename the TUV300 to Bolero Neo and it will get launched later this year as well. The all-new Mahindra XUV500 and the Scorpio remain the most-awaited vehicles in the Indian market for 2021. However, we are not sure about the launch time of both these vehicles as of now. Mahindra is also working on a slew of electric cars that will get launched later this year or by 2022.