Mahindra and Mahindra have unveiled their new logo. They are calling it the ‘Twin Peaks’ logo. The upcoming XUV 700 SUV will be the first vehicle to use the new logo. The new logo looks like two mountains. Hence, the name “twin peaks”. The manufacturer also released a new video on their YouTube channel to showcase the new logo.
The newly appointed EVP and Chief Design Officer of Mahindra, Pratap Bose said, “The idea behind visual identity change is to express that liberating feeling, that you can go where you want, when you want – in complete style, control and security, taking your world with you. It brings a fresh dynamism as an exciting new era unfolds. The 2M’s within the logo symbolize an expansive and exciting future which is based on a solid heritage.”
The video shows us the logo in various different natural environments. The new logo is inspired by the brand statement ‘Explore the Impossible’. The video also gives us a hint that the logo will only be used on their SUVs.
Veejay Nakra, CEO, Automotive Division, M&M Ltd. said, “It’s not only a new logo but a representation of the rejuvenated spirit at Mahindra. What better platform than the new XUV700 to showcase it to the world. The visual overhaul of our identity will be carried in a phased manner across our SUV nameplates, and across virtual and physical touch-points where our customers interact with us.”
Mahindra has started the official countdown for the unveiling of the XUV 700. The countdown started with 7 days so that means that the SUV could unveil on 15th August. Just like the Mahindra Thar which was unveiled last year.
According to the rumours, the XUV 700 will get launched on 2nd October. This is the same timeline that was followed for the Thar. However, Mahindra has not yet officially announced anything regarding the launch of the SUV. They are just teasing the new SUV because they know that there is a lot of hype around it.
The XUV 700 is based on a new W601 platform. It is a monocoque platform and is all-new. The XUV 700 will be going against the Hyundai Alcazar, MG Hector Plus and the Tata Safari. Unlike its rivals, the XUV 700 is an all-new product and is not based on anything.
Engine and transmission
The XUV 700 will be the most powerful SUV in the segment. It will come with a 2.0-litre turbo petrol engine and a 2.2-litre diesel engine. Both the engines will be producing class-leading power outputs. The petrol engine will put out around 200 PS of max power while the diesel engine will put out 185 PS of max power.
The torque outputs from the engines are not known yet. However, what we do know is that both the engines will come mated to a 6-speed manual gearbox or a 6-speed torque converter automatic gearbox. The XUV 700 will also be the only SUV in the segment that will be offered with an all-wheel-drive powertrain.