50,000 Bookings For XUV 3XO In 1 Hour, Why This High Demand?

Mahindra yesterday opened bookings for their all-new SUV, the XUV 3XO. The SUV was officially launched last month at an attractive price. Like many other products from Mahindra, the XUV 3XO received an overwhelming response from customers. Mahindra started accepting bookings for the new 3XO at around 10 am yesterday, and within no time, they registered over 50,000 bookings.

In a press release, Mahindra mentioned that the XUV 3XO managed to register over 50,000 bookings in just one hour. The first 27,000 bookings were recorded in just 10 minutes. This shows how popular the XUV 3XO has become among buyers. Mahindra also mentioned that they have already started production of the vehicle and have around 10,000 units already produced at the plant. The current production capacity of the XUV 3XO is 9,000 units per month. While bookings for the new XUV 3XO have already started, the official deliveries for the SUV will commence on May 26, 2024.

Veejay Nakra, President of the Automotive Division at M&M Ltd., said, “We are immensely proud to announce that the XUV 3XO has received 50,000 bookings shortly after opening, which is a testament to the trust our customers place in us. Such overwhelming market response reaffirms our commitment to innovation and delivering value beyond expectations. The XUV 3XO is a significant leap towards the future of mobility, designed to deliver ‘Everything You Want and More.’ We are ready to meet this incredible demand and start delivering the XUV 3XO to our customers.”

Why This High Demand?

The Mahindra XUV 3XO is actually a heavily revised version of the Mahindra XUV 300, which was already on sale. The sub-4 meter SUV segment is highly competitive, and manufacturers have to come up with unique ideas to make their products stand out. Mahindra did something similar.

They completely changed the look of the SUV and, like its rivals, gave it a futuristic look. It is definitely a polarizing design, and going by the number of bookings it has received, it seems the design is growing on people.

Next are the features. Mahindra completely updated the exterior and interior. They also updated the features. The Mahindra XUV 3XO comes with several segment-first features. It offers a Level 2 ADAS, which none of its rivals offer. The car also offers a panoramic sunroof, which is missing from other cars in this segment. Mahindra is also offering features like a fully digital instrument cluster, a large 10.35-inch touchscreen infotainment system with Android Auto and Apple CarPlay, leatherette upholstery, dual-zone climate control, and more.

Additionally, the XUV 3XO is available with a variety of engine options. There are two turbo petrol engine options and a turbo diesel engine on offer. There is a 1.2-liter turbocharged engine that generates 110 PS and 200 Nm of peak torque. The other petrol version uses a 1.2-liter turbocharged engine that generates 130 PS and 230 Nm of peak torque. The 1.5-liter turbocharged diesel engine generates 115 PS and 300 Nm of peak torque. The petrol versions are available with manual and 6-speed automatic transmissions. The diesel is available with a 6-speed manual and a 6-speed AMT gearbox option.

Even the lower variants of the XUV 3XO are decently loaded with features. This is another reason why people are getting attracted to this SUV. Above all, Mahindra has managed to price the SUV very competitively. The price for the Mahindra XUV 3XO starts at Rs 7.49 lakh, ex-showroom, and goes up to Rs 15.49 lakh, ex-showroom. A detailed review of the Mahindra XUV 3XO is available on our website.