Mahindra XUV 3XO Compact SUV: New TVC Released

Mahindra has launched an all-new TVC for their recently launched sub-4m SUV, the XUV 3XO. The sub-4 meter compact SUV rivals other popular players in the Indian market such as the Tata Nexon, Hyundai Venue, Kia Sonet, Nissan Magnite, Maruti Suzuki Brezza etc. Now, let’s talk about the TVC and other details of the sub-4 meter compact SUV.

The one minute long TVC is uploaded on Mahindra’s official channel for the 3XO named as ‘Mahindra XUV 3XO.’ The TVV begins with a couple walking towards the car. The girl uses her phone to start the car via the connected car features highlighting the modern tech of the 3XO. The couple loads their luggage in the boot of the car.

A total of three suitcases are placed in the boot. This scene is added to show that Mahindra has worked on the boot space of the XUV 3XO which was a major complaint in its predecessor, the XUV 300. The connected rear taillights are also highlighted.

The couple then sits in the car to take it for a drive. The TVC continues to highlight the key features of the SUV such as fully digital 10.25-inch instrument cluster and drive modes. A big smile can be seen on the face of the couple which shows how fun it is to drive a XUV 3XO.

The fuel economy of the car is also shown in the TVC. Upon observation, it can be seen that the XUV 3XO can deliver a mileage of up to 20.1 kilometers per litre of fuel. These mileage figures are achieved while the car is in Zap which is the default driving mode.

Beautiful cinematic shots of the SUV driving through the city roads can be seen. A major upgrade which is the 10.25-inch touchscreen infotainment system is also shown in the TVC. The TVC also shows the premium cabin of the XUV 3XO which features some glossy black and chrome elements along with soft-touch leather material on the dashboard.

The most advertised feature of the XUV 3XO which is its skyroof is highlighted in the TVC. This is a panoramic sunroof which is the first in segment feature. The glossy black grille, diamond cut alloy wheels and the stylish DRLs are also highlighted in the video.

The XUV 3XO comes with a premium seven speaker Harman Kardon audio system which is neatly shown in the TVC. This speaker system provides a sound experience that is totally unmatched. The TVC ends with the drone shots of the car and its starting price which we will discuss further.

The brand has priced the XUV 3XO very competitively. The SUV is available in a total of 25 variants which includes petrol, diesel and automatic variants. The pricing for the base variant which is the MX1 is Rs. 7.49 lakhs. On the other hand, the top variant which is the AX7 L Turbo AT is priced at Rs. 15.49 lakhs. Please note that all the prices mentioned are ex-showroom and the on-road prices may differ according to your demographics.