Mahindra and Mahindra, one of the biggest car manufacturers in the Indian car market currently offers a wide range of vehicles. All the vehicles offered by the brand in the Indian car market are utility vehicles except for the KUV100, which is also styled like an SUV. For several years, the Mahindra Bolero has remained the top-selling utility vehicle in the Indian market. However, that changed with the arrival of the Maruti Suzuki Vitara Brezza. However, the Bolero remained the best-selling vehicle from the brand in the Indian market. Last month, the all-new Mahindra XUV300, which was launched earlier this year replaced the Bolero as the best-selling vehicle from the brand.
According to the sales data of July 2019, Mahindra XUV300 is the new best-selling vehicle from the brand. Mahindra dispatched 4,464 units of the Mahindra XUV300 while a total of 4,446 units of Mahindra Bolero were dispatched in the same month. The Mahindra Bolero has remained the best-selling vehicle for a really long time now. In fact, for around 20 years, the Bolero positioned itself on the top of the sales chart every month. It should be noted that the sales of the Mahindra XUV300 has remained constant in the market since its launch and the vehicle started above the mark of 4,000 units each month comfortably. However, the sales of the Bolero has seen a sharp drop in the recent times. In March 2019, Mahindra sold 8,019 units of the Bolero in the market, which has been on an decline since then.
The Mahindra Bolero is an extremely popular vehicle in the Tier II and Tier III cities. The rugged, easy to use and easy to maintain Utility Vehicle is popular for its capabilities and worry-free ownership experience. However, due to the slowdown, the sales of the Mahindra Bolero have been affected by quite a lot. Mahindra launched the safest Bolero ever earlier this year, which was launched to meet the new stringent BNVSAP norms. With the update, Bolero now gets ABS, driver-side airbag, speed alerts, reverse parking sensors and front passenger seatbelt reminder system as standard.
Mahindra started taking the bookings for the new ABS version earlier this year but the brand is yet to officially announce the price of the new vehicle. It is quite possible that the number of dispatches will rise as soon as the deliveries of the new Bolero ABS starts in the market. The new mandatory safety requirement will be in place from October 2019. It is quite possible that the brand has reduced the production of the non-ABS Bolero. After the new Bolero launches in the market, the vehicle can reclaim the top-position on the sales chart because it still remains quite popular in the Tier II and Tier III markets.