Mahindra and Mahindra is one of the first movers in the electric car segment in India. The manufacturer had launched the E20, Verito EV and more electric cars in the past. At the moment, they do not sell anything to private car buyers. But that is set to change in the coming months. Mahindra is preparing for the future and has announced that it will launch a slew of electric cars.
In an internal note titled ‘The Future of EVs’ reviewed by BloombergQuint, Mahindra said that it is readying itself for a world where electric vehicles will evolve through different adoption curves with different trajectories across segments.
Mahindra has two major strategies to strengthen its position in the EV market, as per the note. The automobile major will set up two new verticals to grow in the future and set-up a solid platform for the future. The two main pillars will be last-mile mobility and the electric vehicle tech centre.
Mahesh Babu will handle the last-mile connectivity vertical. He is chief executive of Mahindra Electric Ltd. This vertical will focus on the electric three-wheelers for passengers and cargo and quadricycles. The division will also focus on making powertrains for the global markets. Someone with the information of what happened during the meeting gave the information to BloombergQuint.
Development, procurement and manufacturing will happen at Mahindra’s dedicated electric vehicle plant in Bengaluru. The plant already works to produce Treo, Atom and the Alfa, which are last-mile connectivity solutions. The major task will be to drive the sales and open business-to-business segment in domestic and export markets. Mahesh Babu will also be responsible for export markets, ramp up manufacturing and manage costs, as per the note.
Electric variants of all Mahindra SUVs
The second vertical, which is more interesting is headed by Pankaj Sonalkar, chief executive officer of Mahindra vehicle manufacturing. He was earlier set to take charge as a chief operating officer of the Mahindra-Ford joint venture in India.
The aim of this vertical is to look at the options to convert existing Mahindra SUVs to electric cars. The idea is to have at least one EV variant for each model in the SUV line-up of the brand. As we all know, Mahindra is a majorly SUV manufacturer. Starting with the likes of Bolero, TUV300 and even the Thar, the manufacturer offers one of the widest range of SUVs in the Indian market.
Solankar’s team will also put together a new EV platform. He will be responsible to spawn a new platform that will give way to pure-electric vehicles that will be good for the Indian market and the global markets as well. Product development for the platform will happen in Detroit, as per the note. The Mahindra Tech centre will focus on the software development for the entire EV portfolio, embedded systems, charging solutions and so on.
Now the exact launch date is not known yet. However, Mahindra showcased the XUV300 EV at the 2020 Auto Expo. Also, electric versions of the KUV100 can be expected to be launched in the Indian market soon.