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Mahindra’s car and SUV sales fall by 5 % in June 2019 amid subdued demand

Mahindra, best known for its rugged utility vehicles, saw a 5 % drop in sales during June 2019, amid difficult market conditions. In June 2019, Mahindra sold 39,471 units, a 5 % drop from June 2018, when it sold 41,689 units. Mahindra claims that its latest launches: the XUV300 compact SUV, the Marazzo MPV and the XUV500 Facelift luxury crossover, together did quite well, holding up numbers for the brand. Individual sales numbers for these cars are yet to be made available.

Mahindra Marazzo 1

Veejay Ram Nakra, Chief of Sales and Marketing at Mahindra’s automotive division had this to say about June 2019 sales numbers,

The market sentiment continued to remain subdued, especially in the Passenger Vehicles segment. At Mahindra, we are happy to register a growth of 4% in the Passenger Vehicles segment and 8% in the Utility Vehicles segment, on the back of our three recent product launches. Further, we continued to correct our channel inventory both in the personal and commercial vehicle segments in June 2019.

Mahindra’s next big launch is the AMT variant of the diesel powered XUV300. The XUV300 Diesel AMT will be launched in India later this month, and will be the flagship offering in the compact SUV’s range. It’s likely to be offered in two trims: W8 and W8 Option Pack. As for pricing, the XUV300 AMT is likely to be about Rs. 50,000 pricier than equivalent variants of the manual trims. The W8 Manual Diesel costs Rs. 10.8 lakhs and the W8 Option Pack Manual is priced at Rs. 11.99 lakhs.

Mahindra Xuv300 Accessories 1

The SUV will continue to use the 1.5 liter-4 cylinder turbo diesel engine with 115 Bhp-300 Nm on tap. The AMT unit will be a Magneti Marelli sourced unit and will automate the 6 speed manual gearbox. The front wheel drive layout will be retained. The XUV300 AMT will take on the likes of the Maruti Brezza and Tata Nexon Diesel AMTs. The petrol powered XUV300 is not likely to get an AMT option anytime soon.

The XUV300 AMT is likely to be the last big launch for Mahindra this year even as the automaker is working hard to meet the Bharat Stage 6 (BS6) emission norms deadline in April 2020. Next year, Mahindra will have a slew of new cars including the all-new, 2nd generation Thar off roader and the all-new Scorpio SUV. Electric variants of the XUV300 and KUV100 are also lined up for 2020 launches. The automaker is likely to showcase most of its new offerings at the 2020 Indian Auto Expo, which will be held in Greater Noida during February 2020.