The Renault Duster is the best thing that has probably happened to Renault India. The sheer number of Dusters now on the road have made Renault a household name almost overnight and made it the No.8 carmaker in India by sales, beating Ford and Volkswagen! Toyota Fortuner and Mahindra Bolero too have chalked up sales records.
Sales of the Renault Duster have been steadily climbing month on month, and except for a bit of a dip in January, the Duster has continued to find buyers, with Renault selling all it can make. In March 2013, the Renault Duster sold a record 6,313 units, nearly 700 more than it did in the previous month.
SUV sales in general have been upbeat. The Mahindra Scorpio too has moved up in sales, selling about 700 more than the previous month at 4,658 units. However, the Mahindra XUV500 seems to have slowed down a bit, with people holding off purchases waiting for a glitch-free XUV500. Sales of the XUV500 have dropped to 3,187 units in March, a month when carmakers usually see sales pick up. Could it be that the Renault Duster, which is almost the same price as the base XUV500 is swaying buyers, or is there general fatigue coming into that price segment? Also read: Renault Duster vs Mahindra Scorpio sales
Mahindra’s Quanto too, at the entry level of the SUV segment (it’s more of an MUV actually, but positioned as a compact SUV) has seen sales drop about 200 units to 1857 units month on month. Nothing to really worry there, because sales of the larger Xylo went up by about 200 units maintaining an overall balance on the Ingenio platform’s sales numbers.
Some other noteworthy performances in the SUV segment come from the Mahindra Thar, which for a niche 4×4 off-road vehicle is selling close to 700 units a month, and the Mahindra Rexton which is now the second-largest selling SUV in the Rs. 18 lakh to Rs. 25 lakh price segment, selling 452 vehicles last month, while the Toyota Fortuner has set a record in sales for itself in that segment at 1,772 units! The Mitsubishi Pajero Sport comes in at No.3 in that segment despite having a much smaller dealer network than Toyota or Mahindra. It sold 225 units in March. Also read: Winners and losers of 2012
Of course, demand from rural and semi-urban India has seen the sales of the Mahindra Bolero hit a record 11,675 units. This is a record for the Mahindra Bolero, the old workhorse for Mahindra. Among all Mahindra SUVs, only the XUV500 and Quanto have shown a slight dip, but overall, Mahindra is on an upswing with its SUV sales.
Overall, the SUV segment is continuing to grow, while sedans and hatchbacks are seeing a slowdown. The only other segment that is seeing growth is the compact sedan and entry sedan segment. Also read: Hot selling cars of 2012
Data source: Team-BHP/ Industry data