The Maruti Suzuki Vitara Brezza has long been the best selling sub-4 meter SUV of India ever since its launch. It rivals the likes of the Ford Ecosport, Tata Nexon, and the Mahindra XUV300 in its segment. Till now, The Brezza has managed to stay much ahead of the competition in terms of sales. On average, Maruti Suzuki sold around 15,000 units of the sub-4 meter SUV per month. All was going fine for the company until recently when Hyundai launched the Venue in India. Going by last month’s sales figure, Maruti only sold around 8,000 units of the Brezza while Hyundai sold nearly the same units of the Venue as Brezza.
To counter this newfound challenge, Maruti Suzuki is now offering a 5-year comprehensive warranty on the Vitara Brezza along with benefits worth Rs. 30,000. Till now, Maruti Suzuki offered a standard warranty of two years and 40,000 km on the Vitara Brezza. One can also go for an extended warranty of up to five years and one lakh kilometres but that was offered as an optional extra. With this new offer now, Maruti is definitely trying to bring more buyers to its dealerships. A few weeks back, Maruti also launched a ‘Sports Limited Edition‘ variant of the Vitara Brezza to attract buyers. It had sporty decals and a body kit which enhanced its looks.
Talking about the Venue, the sub-4 meter SUV has posted quite good sales figures since its launch and the coming few months will tell if the car can overtake the Vitara Brezza in terms of sales. One of the major advantages on the Venue’s side is that the price of its base model is nearly Rs. 1 lakh lower than that of the Vitara Brezza. While it is low on features, a saving of full Rs. 1 lakh is certainly alluring for many first time buyers. Moreover, being a much newer vehicle in the market, the Venue comes with a plethora of features that the Brezza doesn’t offer.
It remains to be seen now if these efforts by Maruti Suzuki will increase its sales or not. For now, the manufacturer is also working on a petrol-powered model of the Vitara Brezza that is expected to be launched during the festive season this year. Maruti previously announced that it will stop selling diesel-powered cars after the BSVI norms come into play. It is expected that Maruti Suzuki will use the 1.2-litre DualJet SHVS petrol engine on the Vitara Brezza. This new 1.2-litre DualJet engine produces around 91 Bhp of power and around 120 Nm of torque. As of now, the Maruti Suzuki Vitara Brezza is powered by a 1.3-litre diesel engine that produces a maximum power of 89 Bhp and a maximum torque output of 200 Nm.