The Maruti Suzuki Vitara Brezza is the current market leader in the sub-4 meter SUV segment. Ever since it was launched, the Vitara Brezza has sat on the top of the sales game. The company sells roughly 14,000 units of the sub-4 meter SUV as an average per month. Of late, the overall sales of not only Maruti but the whole auto industry has fallen but the Vitara Brezza has shown a continuous sales growth, unlike many other models. To keep the vehicle ahead of its competitors, Maruti also promotes it majorly. For the same, the company released a new TVC recently which promoted the SUV in a bit different way.
The cheeky ad promotes the SUV with a oneliner – Wickedly smooth. The TVC depicts the smoothness in a somewhat different sense though but that’s marketing folks. In the ad, we see a few kids playing cricket when their ball goes towards a red Vitara Brezza. The owner of the car, who turns out to be one fine lady, catches the balls and is about to return it when suddenly she has a change of plans. Instead, she now scribbles something on the ball and to the dismay of the kids, throws it a few floors up. The ball lands up in the balcony of a charming young man and what the lady had scribbled on the ball turns out to be her contact number. Smart move.
The focus then shifts to the wireless telephony available on the Vitara Brezza, through which the lady then receives the call. Further, the tagline for this ad ‘Wickedly Smooth’ also indicates towards the smoothness of the 1.3-litre diesel motor that comes on the SUV. This engine puts out 89 Bhp of power along with 200 Nm of torque. It comes with both manual and automatic (AMT) transmission choices. The lack of a petrol motor is one of the major gripe potential buyers have with the Vitara Brezza and the company is working on getting that sorted. A petrol powered variant of the sub-4 meter SUV will soon be made available for buying in the market.
The petrol engine that could be found under the Brezza’s hood is most likely to be the 1.2-litre DualJet SHVS unit that powers the Baleno too. This engine was launched recently and offers great fuel efficiency. The new 1.2-litre DualJet engine produces around 91 Bhp and around 120 Nm. The engine can be tweaked and the gearing can be changed to make it feel more lively in the Vitara Brezza. With the SHVS system, the new engine returns 21.4 km/l with the new Baleno and a slightly lower figure is expected on the Vitara Brezza. With Maruti Suzuki closing down its diesel business by April 2020, the launching of a petrol powered Brezza seems to be inevitable.