India’s best selling subcompact SUV, the Maruti Suzuki Vitara Brezza has added yet another star in its already good reputation. The vehicle has set a new sales record in the compact SUV segment as its cumulative sales touched the 4 lakh units mark in less than three years since its launch. This is yet another sales record for Maruti Suzuki which has several other similar records in different segments. The Vitara Brezza rivals the likes of Tata Nexon, Ford Ecosport, and the recently launched Mahindra XUV300 in its segment.
Talking of numbers, the Maruti Suzuki Vitara Brezza has a market share of over 44 per cent year-to-date in its segment which it leads by a huge margin. Also, the automatic AMT (AGS in Maruti’s language) gearbox equipped variants too have shown impressive sales and have a penetration of about 20%. The subcompact SUV witnessed a year-to-date sales growth of 7% with a monthly average of 14,675 units, which is pretty high by all standard. The second best selling model in the segment remained about 8,000 to 10,000 units behind per month in sales, which paints a picture of how successful the Vitara Brezza has become in the Indian auto scene.
Speaking on the achievement, R S Kalsi, Senior Executive Director (Marketing and Sales), Maruti Suzuki said,
The benchmark success of Vitara Brezza with over 4 lakh customers in less than three years is a testimony of the customers’ increasing preference towards the refreshed design and innovative features of the compact SUV. We would like to extend our heartiest gratitude to our Vitara Brezza customers and particularly those who have chosen to wait for their loved car.
The Maruti Suzuki Vitara Brezza is powered by a 1.3-litre DDiS diesel engine, which is sourced from Fiat. The engine churns out 89 Bhp of power along with 200 Nm of torque. It comes mated to either a 5-speed manual gearbox or a 5 speed AMT gearbox. The engine on the Vitara Brezza powers the front wheels and the sub 4-meter SUV has a pretty good fuel economy of 24.29 km/l. Some time back, the Vitara Brezza received a Global NCAP safety rating of 4 stars which banishes the long associated belief around Maruti cars. It scored 4 stars on front adult occupant safety and scored 2 stars on rear child occupant safety. The Global NCAP also rated the body structure of the Maruti Suzuki Vitara Brezza to be stable.
The coming time will see a Toyota branded Vitara Brezza being launched in India. This is because of the recent deal between the two manufacturers to share platforms and expertise to cut down a bit on expenses. Speaking of the Vitara Brezza, the SUV faces its newest challenger in the form of Mahindra XUV300, which comes with many segment first features. However, the strongest factors which work for the Maruti SUV are its fuel efficiency and after sales service which still is quite hard to beat now.