Maruti Suzuki has just put 2 million Dzire compact sedans on India’s roads over the past 10 years, making it India’s best selling car. The stupendous success of the Dzire means that it’s even pushed down a budget hatchback like the Alto, to emerge as the undisputed leader in the hugely competitive new car market. In its third generation in the Indian market, the Dzire began life as a full-sized sedan based on the Swift. The Indian government’s decision to levy lower taxes on sub-4 meter cars saw Maruti chopping the Dzire’s rear in the car’s second generation, making it duck under the 4 meter length. The design, or rather the boot integration, became much better in the current/3rd generation model, and the sales numbers have only gotten stronger and stronger. Both private car buyers and cab operators love the Dzire, and the car dominates the compact sedan segment with over 60 % market share.
Mr. Shashank Srivastava, Executive Director, (Marketing & Sales), Maruti Suzuki India Limited said,
Over years, Dzire has created a niche for itself amongst compact sedans. Gaining widespread acceptance, Dzire was conceptualised keeping in mind the customer demands. Currently, more than 70% Dzire customers are pre-determined buyers who wish to upgrade to ‘the sedan life’. Further, nearly half of new Dzire customers have it as their first car. We are extremely grateful to our customers for their tremendous trust in brand Dzire. This trust has helped Dzire to become the country’s highest selling car in this fiscal year.
The Maruti Dzire is available with petrol and turbocharged diesel engines. The petrol engine is a 1.2 liter-4 cylinder naturally aspirated unit with 82 Bhp-113 Nm outputs. The diesel engine is a 1.3 liter Fiat Multijet turbocharged unit with 74 Bhp-190 Nm outputs. Both engines get 5 speed manual and automated manual transmission (AMT) options, the only sedan in its segment to offer affordable yet fuel efficient automatic options with both engine options. Prices of the Dzire start from Rs. 5.83 lakhs, ex-showroom Delhi.
The Maruti Dzire’s sales success in India has to do with multiple factors. The third generation model looks quite good, and is offered with tried and tested mechanicals. Reliability and low maintenance costs are major selling points of the car, which is also backed by Maruti Suzuki’s excellent after sales service. Resale value is high given these advantages, and the Dzire continues to run rings around competition, outselling even the much cheaper Maruti Alto in the first 8 months of this fiscal year.