Maruti Suzuki all-new Dzire has set the record of being the fastest selling vehicle in India. The car has sold more than 1 lakh units in just over five months since its launch. What makes the Dzire so desirable? Let’s find out!
First time car buyers now prefer sedans!
The all-new Dzire is now attracting more and more first time buyers because of the changing customer preference. The latest market trend shows that the first time customers now prefer to go for sedans than hatchbacks.
The Dzire is the safest bet in the segment given Maruti’s brand value and the trouble-free history of the car. It makes for a practical choice for the customers who are out in the market looking for a first car. Maruti data shows that 50% buyers of the Dzire are the first time car owners, showing the change in the trend of the market.
Massive brand value
Maruti has sold almost 14 lakh last generation Dzire in the market which creates a massive brand value that people can trust. The older Dzire has already created a platform for the new one with its success in the market. With the new Dzire, Maruti has made the vehicle much more attractive that has, in turn, attracted a lot of younger buyers.
The new Dzire sure rides on the success of the older generation of the car, but it has also propelled itself in the market with the new looks and features it offers. Dzire has become a trusted name in the market, and with the brand value of Maruti in place, it has become a big success for the company.
India’s most fuel efficient mass market car
The all-new Dzire is powered the same engine options as the last generation model. However, change in the platform has translated into huge weight loss, that has increased the mileage by a lot. The new Dzire is based on the HEARTACT platform that sheds up to 105 kg depending on the variant.
The loss of weight has made the all-new Dzire the most fuel-efficient vehicle. The Dzire returns a maximum fuel efficiency of 28.4 km/l with the diesel variant. The petrol variant returns a maximum of 22 km/l. This makes it the most fuel efficient mass market car.
There’s something for everyone
Maruti Dzire is available in various combinations to suit the need of every type of customer. The Dzire is offered in both petrol and diesel engine options. Alongside the standard manual transmission, the all-new Dzire is also offered in AMT (Automated Manual Transmission) with both petrol and diesel engine options. This provides a wide range of choice to the customers who want a car suited to their needs.
Looks premium on the outside and inside
The Dzire has always been the segment leader since its launch, but with the all-new Dzire, Maruti has completely redesigned the vehicle. The Dzire has been built from the ground up, and it is not based on the Swift anymore. The car looks more like a sedan now with a wider body, lower height and raked A-Pillar and C-Pillar.
The interior of the new Dzire is also extremely premium. The car gets wooden inserts on the dashboard, steering wheel and the door panels. It also gets dual theme interiors. Maruti has also put projector LED headlamps that truly look premium with the vehicle.