Maruti Dzire takes back its crown of best-selling car from Alto and is even ahead of new Swift
The Maruti Dzire is India’s best-selling car yet again! As shown by February 2018 sales figures, the compact sedan has just about managed to outsell the Alto hatchback in February 2018, with sales of 20,941 units compared to the Alto’s 19,760 units. The Swift was India’s third best-selling car last month, with sales of 17,291 units. While the Dzire and the Swift have shown massive sales growth year-on-year, at 26 % and 40 % respectively, the Alto’s sales growth has been rather muted, with merely a 1 % growth in February 2018 when compared with numbers from February 2017.
There are multiple reasons for the Dzire doing so well in India. The compact sedan is a huge hit not only with personal car buyers but also in the cab-operator segment. The Dzire is now available with AMT options on both petrol and diesel engines, which further increases its appeal. Moreover, the car has a fresh design, much better-looking interiors that are more spacious than before, and a new set of features. Safety features such as airbags and ABS are standard, pricing is sharp and the car is now lighter, peppier and more fuel efficient than before. As for the new Swift, high demand is mainly due to the fact that the car is very new, and has all the features of the Dzire, minus a bigger boot.
Meanwhile, Maruti will not be complaining as the Alto is at the fag end of its model lifecycle. The current, 2nd generation Alto, was first introduced in India in 2012. Ever since its launch, the hatchback has consistently been India’s best-selling car barring a few months where the Dzire has moved ahead. The Alto sold in India is available with 2 engine options, both three-cylinder units with capacities of 796cc and 999cc respectively. Both engines get 5-speed manual gearboxes as standard while a 5 speed AMT is offered on the larger, more powerful 1-liter petrol engine. The smaller engine also gets a CNG-petrol dual fuel option in select markets. Maruti is expected to replace the Alto with an all-new model next year.
News Source: Business Today
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