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Maruti Ertiga blasts past 5 lakh sales: What makes it so successful?

The Maruti Ertiga, just in its second generation in the Indian market, has blasted past the 5 lakh sales mark. The relatively compact MPV managed to achieve these numbers in 8 years, which means that it has averaged over 5,000 units every single month since its launch way back in 2012. The Ertiga now has a butch-ly styled sibling called the XL6, which is essentially a 6 seater version with additional luxury and features, and that’s sold exclusively through the NEXA network. Maruti sells the Ertiga through the ARENA dealer network.

Maruti Ertiga blasts past 5 lakh sales: What makes it so successful?

Speaking on the feat, Mr. Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited said,

Ertiga created a niche for itself as a 3 row comfortable MPV to become a runaway success. Its success helped us to strengthen market presence in the MPV segment. Ertiga is a market leader with 36% market share amongst MPVs and its leadership continues with support from customers.

The Maruti Ertiga sold in India is offered with two engine options: a 1.5 liter-4 cylinder K-Series mild hybrid petrol with 104 Bhp-138 Nm, and a 1.5 liter-4 cylinder turbocharged diesel with 94 Bhp-225 Nm. The petrol engine gets 5 speed manual and 4 speed torque converter automatic gearbox options. The Ertiga also gets a CNG-Petrol option. The diesel engine gets a 6 speed manual gearbox as standard. The petrol engine of the Ertiga is BS6 (Bharat Stage 6) compliant, and soon, Maruti will discontinue the diesel engined model as the automaker has not made it BS6 compliant.

Now, what makes the Ertiga so popular among buyers?

  1. Affordability. The Ertiga is relatively affordable as every other MPV – read the Mahindra Marazzo and the Toyota Innova Crysta – that seats 7 is priced at least a couple of lakhs higher. So, the Ertiga sits in a sweet spot, attracting buyers who want a practical people mover at a relatively accessible price point.
  2. Reliable, fuel efficient and affordable to maintain. These are traits that run across almost every Maruti Suzuki car and the Ertiga is no different. These are some of the most important factors that buyers seek while purchasing a new car.
  3. Compact enough to be a personal car, and fit tight spaces. The Ertiga is spacious enough for Indian builds, while being compact enough for everyday use. Compared to the likes of the Mahindra Marazzo and the Toyota Innova Crysta, the Ertiga is a much smaller MPV that is easier to drive and park on a daily basis.
  4. Strong resale value. Again, this is a trait that’s common across most Maruti cars, and is another factor that seals the deal in favour of the Ertiga. Good after sales service is another major factor going for this MPV.