Maruti Suzuki, India’s largest car manufacturer has launched one of kind of talent hunt for music lovers across the country. The talent is called ‘Nexa Music’ and will provide aspiring Indian musicians a platform to compose original music.
The best part about this talent hunt would be this that participants of this talent hunt will get a chance to be mentored by the legendary musician A R Rahman, supported by Musician Clinton Cerejo. Nexa Music invites entries from budding musicians across country to participate in it.
Nexa Music is based on the brand philosophy ‘Create. Inspire’ and wants to harness potential to create original music and promote original international compositions that can be presented globally. Nexa Music will kick off with the launch of four original tracks sung by Anushka Manchanda, Nikhil D’souza and Uday Benegal and A R Rahman himself.
During the event Rahman said, “NEXA and my company Qyuki share a common goal. We want to provide independent artists creating original English music a real opportunity to be discovered and promoted on a global stage. With NEXA Music, any deserving artist stands a chance to collaborate with some of the best bands in the industry to produce music that reaches audiences across the world.”
Maruti Suzuki sells its car via Nexa showrooms and Arena Outlets. Nexa sells premium models like S-Cross, Ciaz, Baleno and Ignis whereas Arena deals in models like Vitara Brezza, Swift, Dzire etc.
How To Participate?
In order to be a part of this one of kind talent hunt, contestants will have to share their original music composition at the Nexa Music website. Then a jury comprising of A R Rahman and Clinto Cerejo will evaluate the entries and shortlist 24 participants for the talent hunt. They will further be a part of the mentorship program at Nexa Music lab to enhance their vocal skills.
As the show proceeds the jury will again shortlist the best four and they will be mentored by the celebrity mentors and will create four more additional videos. The four shortlisted candidates will also get a chance to perform live in 12 events along with Nexa Music mentors across the country.