Maruti Brezza is India’s best selling SUV of 2023

Maruti Suzuki brezza

In the dynamic landscape of Indian automobiles, the Maruti Suzuki Brezza has once again claimed its throne as the highest-selling SUV of 2023. With an impressive sales record of over 1.70 lakh units out of Maruti Suzuki’s total sale of 17.7 lakh vehicles last year, the Brezza stands as a testament to its enduring popularity.

Maruti Brezza is India’s best selling SUV of 2023

Priced competitively at Rs. 8.29 lakh (ex-showroom) and available in four variants, the Maruti Suzuki Brezza has consistently held its ground as one of the most sought-after models in India. Its success can be attributed to several factors that resonate with the diverse preferences of Indian consumers.

Fuel Efficiency:

Maruti Suzuki Brezza has surpassed the 1 million sales mark, and one of the key reasons behind its popularity is its remarkable fuel efficiency. In a market where mileage is a pivotal concern, Maruti Suzuki has ensured that the Brezza delivers exceptional fuel efficiency. Despite being an automatic, the Brezza’s transmission has been fine-tuned for optimal performance, achieving a best-in-class claimed mileage of 18.76 kmpl. Notably, it became the first in its segment to offer CNG fuel options, boasting a fuel efficiency of 25.51 km/kg.

SUV Styling:

Maruti Brezza is India’s best selling SUV of 2023

From the outset, the Brezza’s styling has been a standout feature. Designed to resemble a compact SUV with a flat bonnet, boxy design language, prominent wheel arches, wide skid plates, muscular bumper, and sleek headlamps, the Brezza emanates the essence of an SUV. This aesthetic appeal caters to customers seeking an SUV look within budget constraints.

Abundant Features:

Enhancing the driving experience, Maruti Suzuki has equipped the Brezza with a host of features. The 9-inch SmartPlay touchscreen infotainment system supports Android Auto, Apple CarPlay, Navigation, and voice commands. Additional features include an auto-dimming inside rearview mirror, 360-degree camera, steering-mounted controls, automatic climate control, automatic headlights and wipers, electrically adjustable and foldable outside rearview mirrors, LED projector headlamps with LED Daytime Running Lamps, LED taillamps, push-button start/stop, cruise control, and more. This comprehensive feature set emphasizes convenience and assistance.

Maruti Trust Factor:

Maruti Suzuki’s strong trust factor plays a pivotal role in the Brezza’s success. As one of India’s oldest car manufacturers, Maruti Suzuki has earned a reputation for reliability, affordability, and commitment. With an extensive service network and competitively priced spare parts, the brand instills confidence and peace of mind in customers.

Widespread Sales and Service Network:

Maruti Suzuki’s extensive sales and after-sales support network is a strategic advantage. With a presence in both metropolitan areas and rural regions, the Brezza’s availability is maximized. Unlike some competitors, Maruti’s decision to sell the Brezza through larger Maruti-branded outlets ensures widespread accessibility, with around 3,136 service stations as of last year.

Value for Money:

The Maruti Vitara Brezza stands out as excellent value-for-money, offering affordability and a rich feature set. Priced between Rs. 8.29 lakh and Rs. 14.14 lakh, the Brezza is the most affordable diesel SUV in India. Standard airbags across all variants, smart play infotainment, a 360-degree camera, sunroof, cruise control, automatic headlamps and wipers, projector headlamps, LEDs, and a reversing camera contribute to its well-equipped status across all variants.

In conclusion, the Maruti Suzuki Brezza’s success in 2023 can be attributed to its fuel efficiency, SUV styling, feature abundance, the Maruti trust factor, widespread accessibility, and unmatched value-for-money proposition. It continues to resonate with Indian consumers as a reliable, efficient, and stylish SUV choice.