Maruti Brezza blasts past 1 million sales mark: What makes it so popular

maruti brezza off road render featured

Maruti Suzuki Brezza remains a popular choice in the Indian market. The Brezza has become a common sight on the roads and according to the sales data, the car is about to sell a million units. About 500 Brezza sell across the country every single day. What makes it so popular though? Well, here are the reasons.

Fuel Efficiency

Maruti Brezza blasts past 1 million sales mark: What makes it so popular

In the Indian market, fuel efficiency is a significant concern for car buyers. Maruti Suzuki understands this and has ensured that the Brezza delivers excellent fuel efficiency in its segment. While automatic transmissions typically offer lower mileage than manual ones, Maruti Suzuki has worked hard to optimize the Brezza’s automatic transmission, achieving a best-in-class claimed mileage of 18.76kmpl. The engine and gearbox have been specifically tuned for city use, ensuring that the Brezza operates efficiently and delivers good mileage. The Maruti Suzuki Brezza also became the first car in the segment to offer CNG fuel options. The CNG variant returns a fuel efficiency of 25.51 km/kg.

SUV Styling

Maruti Brezza blasts past 1 million sales mark: What makes it so popular

When the Brezza was initially launched, its styling was its biggest selling point. Maruti Suzuki designed the Brezza to resemble a properly proportioned, compact SUV. With its flat bonnet, boxy design language, prominent wheel arches, wide skid plates, muscular bumper, and sleek yet straightforward headlamps, the Brezza exudes the essence of a compact SUV. This appeals to many customers who desire an SUV aesthetic but have budget constraints.

Abundant Features

Maruti Brezza blasts past 1 million sales mark: What makes it so popular

Maruti Suzuki offers a multitude of features in the Brezza to enhance the driving experience. It comes equipped with a 9-inch SmartPlay touchscreen infotainment system that supports Android Auto, Apple CarPlay, Navigation, and voice commands. Additional features include an auto-dimming inside rearview mirror, 360-degree camera, steering-mounted controls, automatic climate control, automatic headlights and wipers, electrically adjustable and foldable outside rearview mirrors, LED projector headlamps with LED Daytime Running Lamps, LED taillamps, push-button start/stop, cruise control, and more. The Brezza’s comprehensive feature set allows the driver to focus solely on driving while relying on the convenience and assistance provided.

Maruti Trust Factor

Maruti Suzuki has built a strong trust factor with the Indian consumer. As one of the oldest car manufacturers in India, Maruti Suzuki gained popularity with the iconic Maruti 800, which was a car that almost every Indian family could afford. The brand has developed a reputation for reliability, affordability, and a commitment to the people. Maruti Suzuki is unquestionably the largest automotive manufacturer in India and boasts an extensive service network, providing customers with peace of mind that service centers are readily available. Additionally, Maruti Suzuki’s spare parts are competitively priced, further adding to the brand’s appeal.

Maruti’s Widespread Sales and Service Network

Maruti Suzuki boasts the largest sales and after-sales support network in the country. Their extensive reach extends to both larger metropolitan areas and rural regions across India. The decision not to sell the Brezza solely through the premium Nexa outlets was a smart move as it enables the SUV to be sold through the larger Maruti branded outlets. As of February last year, Maruti possessed around 3,136 service stations. While Mahindra has dealers and service stations in rural areas, they are not as widespread as those offered by Maruti.

Value for Money

Maruti Brezza blasts past 1 million sales mark: What makes it so popular

The Maruti Vitara Brezza is excellent value-for-money and is the most affordable diesel SUV in India. Prices for the vehicle start at Rs. 8.29 lakh and extend to Rs. 14.14 lakh. The Brezza offers a vast range of equipment at this price point. For example, the sub-four-metre compact SUV is equipped with standard airbags across all variants. The Brezza also features smart play infotainment that supports Apple CarPlay and Android Auto, 360-degree camera, sunroof, cruise control, automatic headlamps and wipers, projector headlamps and LEDs, and reversing camera. This SUV is well-equipped across all of its variants.

Featured pic courtesy AlphaRenders