The first Maruti Suzuki car to roll out from the Gujarat factory that the country’s largest car maker is in the process of setting up will be the Celerio hatchback. The Celerio is currently built at Maruti Suzuki’s Manesar factory in Haryana. Maruti Suzuki’s Gujarat facility will go on stream sometime in early 2017. The new factory, which is likely to have an initial capacity of 2.25 lakh cars/year, will be fully owned by Suzuki Motor Corporation and is mainly intended for the export market.
When it comes to exports, Maruti Suzuki’s role will expand dramatically in the coming years as the car maker’s parent company, Suzuki of Japan, has allocated the African and West Asian export markets to Maruti Suzuki. Gujarat’s well developed port infrastructure that serves as a gateway to markets in Europe, Middle East and Africa (EMEA) is a major reason behind Suzuki deciding to set up its factory in India’s western frontier state.
The Celerio will be sold as the Global Suzuki Alto in international markets. India has been a hub for the manufacture of the previous generation of the Global Suzuki Alto, also known as the A-Star/Celerio/Nissan Pixo in other parts of the world. To that effect, the Gujarat factory will serve as a major manufacturing hub for the Celerio/Global Alto. Apart from the Celerio, two other cars are likely to be built at Gujarat.
The YRA B+ segment premium hatchback and the YAD (production version of the XA Alpha) compact SUV are the two other products that could roll out of Maruti Suzuki’s upcoming Gujarat factory. The YRA hatchback will be a premium offering that will slot in above the best selling Swift hatchback in terms of price and positioning while the YAD will be the first product that Maruti will produce for the Indian market’s growing compact SUV segment.