We have a new C-Segment king in India, the Maruti Suzuki Ciaz. Launched last month, the car has managed to amass 17,000 bookings and Maruti Suzuki has put 6,345 units of the Ciaz into dealership stockyards in October. During the same month, Honda put only 5,120 units of the City sedan in dealership stockyards, giving the Ciaz a clear lead over the City. The coming months will reveal whether Maruti Suzuki has finally managed to crack the winning code of the C-Segment sedan space with the Ciaz, or whether the initial sales flurry of the Ciaz was more of a blip on the radar.
With the Ciaz, Maruti Suzuki has played the value card to good measure. Dimensionally, the car is larger than every other C-Segment sedan sold in India and these large dimensions translate into spacious interiors. In terms of underpinnings, the Ciaz shares its platform with the Maruti Suzuki Ertiga, and the car liberally dips into the Ertiga’s parts bins to keep costs low. For instance, both the 1.4 liter K-Series petrol and the 1.3 liter Fiat Muiltijet turbo diesel engines of the Ciaz are lift offs from the Ertiga. Similarly, the power window buttons have been borrowed from the Dzire.
Where the Ciaz really shines is in the way Maruti Suzuki has tuned the car for great fuel efficiency. With the diesel powered Ciaz delivering an ARAI certified 26.21 Kmpl, Maruti Suzuki has hit bulls eye in terms of fuel efficiency, making the sedan the most fuel efficient car in the country. In the land of “Kitna Deti Hai?”, the fuel efficiency factor seems to be a major reason working in favour of the Ciaz. The other winning touch on the Ciaz is the sheer amount of features the car packs in, which also makes it feel quite un-Maruti Suzuki like. Buyers seem to be voting with their wallets and the Maruti Suzuki Ciaz has certainly gotten off to a flyer.