Maruti Suzuki has reported that they have sold more than 23 lakh units of Swift in the past 15 years. Swift was introduced in 2005 and was able to clock 5 lakh sales by 2010, 10 lakh units by 2013, 15 lakh units by 2016 and by 2020 they sold more than 23 lakh units. Because of the coronavirus pandemic, the sales of automobiles were hit adversely. But still, Maruti Suzuki was able to sell 160,700 units in CY 2020. This helped Swift in becoming the best selling car of 2020.
Speaking on the milestone, Mr. Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, “Maruti Suzuki Swift has been the best-selling premium hatchback in the country for the past 15 years with over 2.3 million delighted customers. Despite the adverse impact of COVID-19, brand Swift sold over 160,700 units in CY 2020, emerging as the top brand in the pecking order. We take this opportunity to thank our loyal customers for their constant support and trust in brand Swift. I am confident that with continuous customer support Swift will successfully achieve many more milestones in future.”
The current generation of Swift was introduced to the Indian market at the Auto Expo 2018. It helped Maruti Suzuki to increase their sales numbers despite there being some ageing models in the line-up. Since the first generation was launched in 2005, Swift has been one of the best selling hatchbacks in the Indian market. Maruti Suzuki claims that Swift is the only hatchback that has been able to win the Indian Car of the Year (ICOTY) for all of its three generations. More than 53 percent of Swift’s customers are below the age of 35 years. This shows how popular Swift is among the young generation. The hatchback has always been one of the most value for money car that a person can buy. Then there is the fun quotient of Swift which has always backed-up it. Swift is one of the best handling hatchbacks that you can currently buy in the Indian market. It even outperforms its own elder sibling, the Baleno.
Maruti Suzuki offers the Swift with just one petrol engine as the diesel engine was discontinued when BS6 emission norms kicked in. The 1.2-litre naturally aspirated petrol engine produces 83 PS of max power and 113 Nm of peak torque. The front wheels are driven by a 5-speed manual gearbox or a 5-speed AMT. It is offered in 4 variants, namely LXi, VXi, ZXi and ZXi Plus. You can get the AMT transmission with all the variants except the base LXi variant. Swift also comes decently equipped with features. It gets automatic climate control, steering mounted audio controls, smart key, push-button to start/stop, LED projector headlamps, LED tail lamps and a lot more. Maruti Suzuki also offers SmartPlay Studio touchscreen infotainment system that comes with Android Auto and Apple CarPlay. Currently, the Maruti Suzuki Swift starts from Rs. 5.49 lakhs ex-showroom. However, there is a facelift on the horizon which should launch soon. The facelift has been spotted on Indian roads and you can read more about it by clicking here.