Maruti Suzuki and Hyundai are totally dominating the Indian car market, by grabbing over 65 % of the total car sales in the country over the past 12 months between April 2017 and March 2018. Out of three cars sold in India, two are from either Maruti or Hyundai. Maruti now has a whopping 50 % market share in India, and Hyundai has almost 16 %. Together, these automakers are controlling 2/3rds of the car market in India. And this dominance shows no signs of reducing in the coming years.
Out of the 10 top selling cars in the last 12 months, there are seven Maruti Suzuki cars – Alto, Dzire, Baleno, Swift, WagonR, Celerio and Vitara Brezza. The other three spots in the top-10 selling cars of India is taken by the Hyundai Grand i10, Elite i20 and Creta.
Cars like the Renault Kwid, Honda City and the Mahindra Bolero have been edged out of the top 10. What this also means is, more than 10 other mass market car brands operating in India – Mahindra, Tata Motors, Honda, Toyota, Ford, Nissan, Renault, Skoda, Fiat, Jeep and Volkswagen – occupy the remaining 1/3rd of the car market. We’re not even talking about the luxury car brands here.
The reason why both Maruti Suzuki and Hyundai are so successful in India is because of the trust they have managed to create in the minds of buyers. This has happened over the years, with both brands delivering high levels of customer service, both pre-sales and post-sales.
Cars with Maruti Suzuki and Hyundai badges are very reliable, and after sales service is quite good. Resale value is high, and maintenance costs are reasonably affordable for both brands. All these factors come together to give Maruti and Hyundai market dominance.
Both car makers are constantly expanding into new car categories. Maruti expanded into the premium hatchback and compact SUV segments with the Baleno and Vitara Brezza just a couple of years ago, and both segments are bringing huge sales growth to the brand.
Similarly, Hyundai has cracked the compact SUV segment with the Creta, which is a best-seller. In the next few months, both Maruti and Hyundai have lined up interesting car launches including refreshes of existing cars. Sales numbers promise to only go higher.