Maruti Suzuki Ignis AMT gets a brand new TVC [Video]

The stylish tallboy by Maruti Suzuki has been one of the most attractive and eye catching car from the company. It suddenly made that tallboy look cool again after the boring WagonR. Now Maruti has launched a new TVC for the 2018 Ignis that shows off its AMT variant. Take a look before we delve into the details.

The TV commercial shows the Ignis AMT nipping and zipping across the city roads. As the car is targeted more towards the youth, similar theme and music is used to instill the same feeling. The TVC focuses on the AMT’s ability to make the car easy and fun to drive at the same time. It also showcases the 7-inch floating touch infotainment system which is Apple car play and Android Play enabled.

Maruti Suzuki has priced the Ignis AMT Alpha petrol, which is the top-of-line variant, at Rs. 7.05 lakh, ex-showroom-Delhi. The petrol car is powered by 1.2-litre four-cylinder engine that produces 83 Bhp of power and 113 Nm of maximum torque. The base AMT variant, Delta AMT, on the other hand commands a price of Rs. 5.83 Lakhs. The car also came with a diesel variant some time back but it has been discontinued owing to low demand.

Apart from the 5-speed AMT, the equipment remains the same between manual and automatic variants. The car gets dual airbags as standard and ABS (anti-lock brakes) with EBD (electronic brake force distribution) as the safety equipment. Also, there are ISOFIX child seat hooks as standard across the range. The Ignis is built upon the company’s total effective control technology, which is a new generation rigid platform optimized for the protection of the occupants. Maruti also says that the automatic cars are easier to maintain than their manual counterparts.

Other notable highlights on this retro-modern hatch include a LED projector headlamps with daytime running lamps, 15-inch alloy wheels and automatic climate control. What remains to be seen however is that how the car will fare against the upcoming new Hyundai Santro. Due to be launched on 23rd October, the car marks the return of the iconic Santro name and is expected to give a good fight to the Ignis AMT in the tallboy hatch category.