Maruti Suzuki, the renowned player in the passenger vehicle segment, has taken a significant step forward by introducing a vehicle subscription service for the white number plate cars (vehicles registered privately in the name of customers). With a commitment to enhancing customer experience and convenience, Maruti Suzuki now offers a pre-fixed buy-back price option, adding a new layer of value to its automobiles.
With the introduction of the pre-fixed buy-back price option, Maruti Suzuki subscribers can now enjoy a seamless experience from the beginning to the end of their subscription period. This feature offers customers a predetermined price at which they can sell the vehicle back to the company at the end of their subscription term. This not only provides subscribers with transparency and peace of mind but also safeguards them from any potential market fluctuations.
Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, said,
Maruti Suzuki Subscribe has fast evolved over the years as an alternate mode of car ownership, keeping customer convenience and flexibility at the forefront. Having celebrated the third anniversary last month, the Maruti Suzuki Subscribe program continues to expand its footprint and become the preferred choice of car ownership for customers. I am thrilled to announce the introduction of more ownership options under the Maruti Suzuki Subscribe program, which would provide higher flexibility to customers in fulfilling their needs with greater ease and convenience.
This move also shows that Maruti Suzuki cares about its customers in the long run. By giving a guaranteed option to sell back the car, they’re building trust. They’re confident in the value their cars hold, and they want their customers to feel confident too. It’s a win-win situation where customers can enjoy their rides and have an easy exit strategy when the time comes.
The new White Plate Subscription with buy-back feature will be an extension of the existing flagship subscription plan. This original plan offers choices such as returning the car to the subscription partner or keeping it for a determined market price when the tenure ends. The new White Plate Subscription with buy-back option will be accessible in specific cities where subscription partners are located.
The Maruti Suzuki Subscribe initiative has experienced remarkable customer adoption, with volumes growing by an impressive 292% in the fiscal year 2022-2023. This program offers unmatched convenience and flexibility for the entire car ownership journey. Customers can now enjoy their desired car without the need for an initial down payment. They have the flexibility to select from various tenure choices, all covered under a single fixed monthly rental fee. Additionally, subscribers have the freedom to terminate their subscription plan whenever they wish.