The BrandZ survey is considered to be one of the most important global brand value surveys across the world. For the first time since its inception, Maruti Suzuki India Ltd, the country’s largest selling car manufacturer, has made it to the top 10 automobile brands as per the latest edition of this survey.
As per the BrandZ survey, Maruti Suzuki India Ltd is ranked no. 9 in the auto sector, which makes it one of the most valuable automobile brands in the entire world. Currently, Maruti Suzuki is valued at USD 6,375 Billion, which makes it more valuable than Volkswagen (company and not the group), which is rated lower at USD 5,986 Billion. Also, Maruti Suzuki India Ltd is the only Indian automobile company to have made it to the list of top 10 most valuable auto companies as per the BrandZ survey.
As per BrandZ, a large role in making Maruti Suzuki one of the most valuable auto companies has been played by the NEXA chain of premium dealerships. Nexa has played a vital role in changing the perception that Maruti makes only budget cars. Also, the presence of Maruti Vitara Brezza, a popular compact SUV, has helped the company make it to the top 10 most valuable car manufacturers.
The most valuable brand as per the latest survey is Toyota, which has retained its numero uno position for the sixth year now. Toyota is valued at a whopping USD 29,987 billion. The second slot on the list is occupied by Mercedes-Benz, which has been valued at USD 25,684 billion. The third place has been occupied by BMW, which has been valued at USD 25,624 billion. Another auto company to have retained its position in the top 10 list is Ford, which has been valued at USD 12,742 billion. The list also features electric luxury car maker Tesla, which has been valued at USD 9,415 billion and occupies the 8th position, just above Maruti Suzuki India Ltd. Honda, Nissan and Audi occupy 5th, 6th and 7th slots respectively.
via Car and Bike