92 bookings per day before; 15 after!
Maruti Suzuki Jimny received more than 31,000 bookings since the brand started accepting them back in January 2023. While there are murmurs of Jimny being an overpriced product, Maruti Suzuki India’s Senior Executive Officer for Marketing and Sales, Shashank Srivastava says that there has been a jump in the number of bookings since the price announcement on June 7.
In an interview given to India Today, Srivastava says that the new car is getting about 151 bookings per day against the 92 before the price announcements.
“So far, we have had bookings of more than 31,000. We have seen that since the price announcement on June 7, the average bookings per day have gone up. Now we are getting about 151 bookings per day compared to 92 per day before the price announcement. So the acceptability seems to have gone up post the price announcement,” said Srivastava.
A week ago, Maruti Suzuki announced that the Jimny will start at Rs 12.74 lakh while the top-end variant gets a price tag of Rs 15.05 lakh, ex-showroom.
When we announced the price, initially people said that the Thar price starts at Rs 10.54 lakh whereas the Jimny price starts at Rs 12.74 lakh. But when they went into the details, they would have seen how to compare apples with apples and there, the Jimny seems to be a much stronger proposition,” said Srivastava in the interview.
Jimny has no competition
Technically, there is no other 5-door 4X4 SUV in the market at the moment. While Jimny can be compared with the Thar, the lack of doors for the rear passengers make the Jimny more suitable to the people looking to buy a car for daily use.
Srivastava also noted this point and said, “The Thar is not a 5-door vehicle, whereas the Jimny is a 5-door SUV. Also, the Rs 10.54 lakh price of the Thar you are looking at is for the 2WD model. The Jimny has a standard 4WD and six airbags compared with the two airbags of the Thar. So, all those factors when you take them into account, I suppose, are the reasons why consumers have accepted that this price is probably good and therefore, the number of bookings has gone up since the announcement of the price,”
However, Jimny is not getting much attention from first-time car buyers. It is generally catching the attention of people who are looking to get an additional car or want to replace their current vehicle.
2023 Maruti Suzuki Jimny
The Indian car market exclusively receives the five-door variant of the Jimny, which is essentially a longer-wheelbase version of the three-door Jimny available internationally. The Jimny showcases a distinctive upright and boxy design with a touch of new-retro aesthetics. Its exterior features include LED projector headlamps with headlamp washers, a spare wheel mounted on the tailgate, and stylish 15-inch gunmetal alloy wheels.
Inside the Maruti Suzuki Jimny, the cabin follows an all-black theme. The range-topping Alpha version offers a host of features, such as a 9-inch touchscreen infotainment system with Apple CarPlay and Android Auto, automatic climate control, a push start-stop button, electrically adjustable and foldable rearview mirrors, and steering-mounted controls for audio, Bluetooth, and cruise control.
Under the hood, the Maruti Suzuki Jimny offers a single powertrain option—a 1.5-liter four-cylinder naturally-aspirated petrol engine mated to either a 5-speed manual or a 4-speed automatic transmission. This engine delivers a maximum power output of 104.8 PS and a maximum torque output of 134.2 Nm. The manual variants claim a fuel efficiency of 16.94 kmpl, while the automatic versions promise 16.39 kmpl. Suzuki’s AllGrip Pro four-wheel-drive system comes standard across all variants.