Maruti Suzuki India has launched three special versions of its best-selling cars – Alto, Celerio and the WagonR. With the festive season around the corner, Maruti Suzuki’s new launches to attract more customers. The special edition variants will come equipped with an accessory kit that enhances the looks of all the three cars and make them look different from the regular variants of the models.
The Celerio Festive Edition gets body side moulding, door visor, rear seat cushion and number plate garnish. There is also a double-din Sony audio system with Bluetooth, new seat covers, and designer mats.
The WagonR Festive Edition looks much robust with the wheel arch cladding, front chrome grille garnish and door visors. There are front and rear bumper protectors, front upper grille chrome garnish, side skirts, and themed seat covers. The WagonR also gets designer mats to add a premium feel to the cabin.
The Alto Festive Edition gets Pioneer touchscreen system with 6-inch Kenwood speakers, security system with keyless entry, numberplate garnish and mud flaps. On the inside, it gets dual-tone seat cover, steering wheel cover and new floor mats.
Mr Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said while introducing the new festive editions,
The entry car segment has witnessed a surge in demand this year. Maruti Suzuki’s stalwarts – Alto, WagonR and Celerio collectively contribute 75% of the entry segment and have driven the revival of entry segment cars. In the current times, customers are looking for options which offer trustworthy performance & are high on style quotient. To resonate on these attributes and celebrate the spirit of the festive season, we are now offering festival edition variants of Alto, Celerio and WagonR. We are excited to launch the bold and spirited festive edition variants of our top-selling cars. These special editions will stir up the festive enthusiasm with their dashing looks, style and comfort. Exclusive accessory kits for every edition will empower our trusted customers to choose and reflect their own distinctive styles this festive season.
Customers can choose any variant and convert it to the special edition looks by paying a nominal amount. For the Alto, Maruti Suzuki will charge Rs 25,490, while for the Celerio, the brand will charge Rs 25,990. For the Celerio, it is Rs 29,990. The extra equipment will be installed at the dealer level by the Maruti Suzuki experts. Apart from the additional equipment and accessories, there are no other changes done to the special edition models. All of them remain mechanically identical to the other variants.
Maruti Suzuki updated the Vitara Brezza earlier this year with a new petrol engine and also launched the new S-Cross with the 1.5-litre petrol engine. In the near future, Maruti Suzuki plans to launch the India-specific Jimny, which received phenomenal feedback at the 2020 Auto Expo.