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Maruti Suzuki to take on the Hyundai Creta with a new mid-size SUV

The mid-size SUV market is one of the most competitive segments in the Indian market. Despite facelifts and the introduction of a new engine, India’s largest automobile manufacturer, Maruti Suzuki’s S-Cross is not able to capture the market share that the other competitors are able to. Fortunately, Maruti Suzuki knows this and Shashank Srivastava, MSI Executive Director (Marketing and Sales) confirmed that they are working on a new mid-size SUV.

In the mid-SUV, our market share is actually quite low, even though Vitara Brezza is leading in the entry-SUV segment. In the mid-SUV, we have the S-Cross, which we recently launched with a new engine in August. So, yes, we will have a product plan but I am really constrained. I really can’t speak about the future product plan in that segment. But yes, we are cognizant of the fact and we are looking at this segment very, very carefully. And, definitely, we will see some action there.

Mr. Shashank said in an interview.

He also accepted that the company’s share in the multiple purpose vehicles (MPV) segment is decreasing because of suboptimal performance in the fast-growing SUV segment. He said,

When you look at the overall picture with the SUV (segment), and that is where I think the issue is, our market share is just 13.2 per cent. Although, we are the market leader by far, as far as the entry SUV (segment) is concerned.

It is expected to carry some design cues from the Grand Vitara which is sold abroad in International markets. So, the design of the SUVs should be boxy and muscular. It will use Toyota’s Raize’s platform. The platform is known as DNGA which is a low-cost, more affordable version of the TNGA or Toyota New Global Architecture platform. It remains to be seen if Toyota also launched a mid sized SUV based on the same platform in India.

It is expected to get the same 1.5-litre naturally aspirated petrol engine. This is the same engine that we have seen on Vitara Brezza, XL6, Ertiga, Ciaz and the upcoming Jimny. The engine produces 103 bhp of max power and a peak torque output of 138 Nm. It will be offered with a 5-speed manual gearbox or a 4-speed torque converter automatic gearbox. It will also come with some kind of hybrid technology.

Maruti Suzuki is also likely to offer a turbocharged version of this engine with a lot more power and torque given the fact that this SUV will have to rival the Hyundai Creta and Kia Seltos: two SUVs that offer turbo petrol engines on their higher variants.  The turbo petrol engine on the new Maruti Suzuki SUV could be paired with a CVT automatic gearbox option while a manual gearbox is likely to be standard.

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