Amid the slowdown in the Indian automobile market, Maruti Suzuki, India’s biggest car manufacturer has released a new TVC to promote buying a new car. The festive season in India has always indicated a rise in the sales of the automobiles in the market. Due to various beliefs, people from different religions and communities find buying new things auspicious during the festive season, which causes a spike in sales. However, this year has been different due to the slowdown in the market.
The new TVC from the manufacturer shows the joys of festivities from different regions and cultures of the country. This advertisement perfectly captures the emotions of the festivities and bringing a new car home. In India, getting a new vehicle has always been considered as a big achievement and customers often align their purchases with the auspicious days.
Commenting on the campaign, Shashank Srivastava, Executive Director-Marketing and Sales, Maruti Suzuki India said,
“Festivals are a high point in life of people. India is diverse, people are diverse and so are the festivals and the occasions to celebrate. Every festival is celebrated in its own beautiful way. However, a few things always remain common like celebration, happiness and bringing home a Maruti Suzuki. With our new Ghar Aaya Tyohar commercial, we intend to strengthen the same thought and provide people with the same happiness and pride of owning a Maruti Suzuki car which we have delivered for decades”.
Maruti Suzuki launched a few new cars in the Indian market this year and plans to launch more new models in the coming times too. The manufacturer first launched the all-new WagonR and following that, the XL6 and the S-Presso were launched. Also, through the year, the year, Maruti Suzuki kept on upgrading their various models to launch the BS6 versions of its model line-up.
It should be noted that the manufacturer has already announced officially that they will not offer any diesel-powered cars after the stringent BS6 emission compliance norms are implemented in India next year. However, Maruti Suzuki will focus on alternative fuel options like CNG and hybrid options.
Maruti Suzuki has lined-up several models in the future too. The manufacturer will launch a premium version of the WagonR, which will be known as the XL5. It will be sold through the Nexa dealership network. Also, an electric version of the Maruti Suzuki WagonR will also be launched, which will become the first EV from the brand. Also, the petrol variants of the Maruti Suzuki Vitara Brezza and the Maruti Suzuki S-Cross in the Indian market.