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Maruti Suzuki responds to Tata Motors’ advertisement

Maruti Suzuki, which is India’s biggest car manufacturer and owns more than 50% share of the market. After new Global NCAP ratings revealed for the Kia Seltos, Hyundai Grand i10 and Maruti Suzuki S-Presso recently, Tata Motors shared a graphical image of a broken cup with coffee beans inside it with a caption “We don’t break that easy”. Maruti Suzuki has now responded to that without mentioning any name or brand on Twitter.

Maruti Suzuki has shared a picture of a Tweet from the official Twitter handle. The tweet says “We are India’s favourite automobile brand” with a graphic stating “This claim is undisputed”. It should be noted that Twitter flags down disputed claims as “This claim is disputed”. This flag became famous after Twitter flagged US President Donald Trump’s tweet as disputed multiple times over the past couple of weeks.

After the Global NCAP test results, Maruti Suzuki also released a statement saying,

“Safety is a critical issue and is therefore closely regulated by governments around the world as they are responsible for the safety of the people in their countries. It cannot be left to the opinion of any self proclaimed party. The Government of India has recently increased the stringency of car crash test standards and made them identical to European standards. All products of the company are fully compliant with these global standards and duly tested and certified by the Government of India.”

It should be noted that cars tested in India under the Bharat New Vehicle Safety Assessment Program do not have a rating system yet. The vehicles either meet the safety norms or they don’t but there is no rating given to the vehicles.

 

The Global NCAP test results were announced earlier this month and created quite a few ripples on the social media channels. Maruti Suzuki S-Presso base version, which gets a driver-side airbag as standard was tested by Global NCAP. According to the Global NCAP, the hatchback gets zero stars for adult safety and two stars for child safety.

During the same result announcement, Hyundai Grand i10 received two stars and Kia Seltos received three stars. Tata has two five-star rated cars on sale in the Indian market. The Nexon’s was the brand’s and the country’s first five-star safety rated model while the Tata Altroz became the brand’s second vehicle to receive a full safety rating. Other Tata vehicles like the Tiago and Tigor have four-star safety rating but according to Global NCAP, the footwell and the structure of these vehicles are not stable. Maruti Suzuki’s highest safety rated vehicle in the Indian market is the Vitara Brezza. It had received four stars from Global NCAP during similar tests done earlier. Tata has been taking a dig at Maruti Suzuki on various occasions. After the S-Presso, Tata released a new graphic on WagonR too.