While the Maruti S-Cross hasn’t been posting segment-leading sales figures, it looks like the crossover has finally started witnessing a strong growth in demand. Maruti Suzuki India Ltd managed to sell as many as 30,923 units of the S-Cross in the financial year 2017-18. This is a very healthy growth of 44.3 percent over FY 2016-17.
A part of this growth can be attributed to the facelift that was launched last year. The S-Cross facelift looks more aggressive than the pre-facelift model and even gets a minor improvement in the fuel mileage. The more muscular look seems to be helping the crossover find more takers. “The new S-Cross that was launched last October looks bold upfront which is being admired by our customers. We have also used a smart hybrid technology (SHVS) in the new model which has bettered the efficiency,” a spokesperson from Maruti commented. Another factor that could have worked in favour of the crossover are the big discounts of up to Rs 75,000 on the pre-facelift car.
Yet another factor that seems to have helped the S-Cross find more buyers is the rapid expansion of Nexa showrooms that sell the company’s premium crossover. Autocar says that its sources at Maruti Suzuki hint that launching the Nexa dealership network in Tier-2 cities have played a role in the increased demand for the S-Cross. The company has added as many as 64 Nexa dealerships in the past year. This takes the total count to 316 outlets in 178 cities across India.
In terms of sales, the Hyundai Creta still enjoys a decent lead over the S-cross. Compared to the 30,923 units of S-Cross that were sold in the last financial year, Hyundai Motor India Ltd managed to sell as many as 107,136 units of the Creta in the same time period. Also, Hyundai still enjoys a clear lead over Nexa in terms of dealership-count. The Creta is being sold through 493 dealers (1,072 sales points) in 790 cities.
The S-Cross, however, easily managed to outsell dated SUVs like the Renault Duster (14,112 units) and the Nissan Terrano (2,872 units). It also outsold the Honda BR-V (11,563 units).
via Autocar India