Maruti Suzuki has just launched a new car called the S-Presso, which the automaker has positioned as a ‘micro SUV’ thanks to the tall ground clearance and butch styling. The S-Presso is an affordable, entry level hatchback-sized car that is aimed at younger buyers. This explains the new TVC of the car, which stars Varun Dhawan, a young Bollywood actor. The new TVC of the Maruti S-Presso, with the theme of ‘let’s live it up’, shows Varun Dhawan doing things that a urbane 20-30 year old would be found doing in most big Indian cities. Check out the TVC for yourself.
Bookings of the S-Presso are open at all Maruti Suzuki dealers across India, and deliveries of the car have already commenced. The car is positioned between the Alto and the Celerio/WagonR, and prices start from Rs. 3.69 lakhs for the base STD trim, going all the way up to Rs. 4.91 lakhs for the top-end VXi+ AMT trim. Yes, the S-Presso, like most other entry level Maruti cars sold in India, gets an AMT option. The car is powered by the 1 liter-3 cylinder K-Series petrol engine that makes 67 Bhp-90 Nm. This motor is offered with 5 speed manual and AMT options. The S-Presso is the lightest car in Maruti Suzuki’s line-up, with a kerb weight of just 736 kilograms. This light weight build on the high tensile steel intensive HEARTECT platform should make the car extremely peppy.
As for features, the S-Presso offers twin airbags, ABS, day time running LEDs, speed alerts, seat belt reminder, and a touchscreen infotainment interface with Bluetooth connectivity, stereo functions, navigation, Apple CarPlay and Android Auto. The S-Presso is aimed squarely at the Renault Kwid 1.0 and Kwid Climber 1.0 variants. It’s meant to be a butch alternative to the Kwid, which just got a facelift earlier today, and could may well eat into a big chunk of the Kwid’s sales. This is because Maruti Suzuki’s reputation for building reliable, low maintenance and fuel efficient cars is high in India. Also, the after sales service and resale value of almost all Maruti cars is quite high, making the brand a preferred choice for buyers seeking a fuss free ownership experience.
The S-Presso is Bharat stage 6 (BS6) emission norms compliant, and the car will be able to run on BS4 fuel without any issue. Maruti is likely to introduce a CNG-Petrol dual fuel version of the car in a few months from now given the fact that the engine it uses is already available with a CNG option on the new WagonR.