Maruti Suzuki has been India’s favourite car brand and has been selling most number of vehicles in the country for years. Now Maruti Suzuki has emerged as a leader again by achieving a milestone of one million Utility Vehicles cumulative sales. Total sales of Maruti Suzuki Vitara Brezza, S-cross and Ertiga when combined capture one fourth of India’s utility market. Maruti Suzuki has topped the chart of utility vehicle sales, by registering a market share of 25.46% during first four months of FY 2019-20.
Maruti Suzuki’s offering in the utility vehicle segment focuses on design, innovation and experience. Maruti Suzuki Vitara Brezza which is crowned as the India’s highest selling compact SUV has dominated the segment with its looks and powerful diesel engine. Same is the case with Maruti Suzuki’s Ertiga. It enjoys a high demand amongst its consumers because of its stylish look, spacious interior, powerful 1.5L petrol and diesel engines, smart hybrid technology and automatic transmission.
The other car that contributed in achieving this milestone is the S-cross which is a premium utility vehicle sold through Maruti’s Nexa showrooms. S-Cross offers premium design and an aggressive stance to the consumers. Its sophisticated interiors and indulgent features relish high equity amongst customers. S-Cross is a perfect offering for driving within the city and exploring the rugged terrains.The DDiS Smart Hybrid diesel engine paired with integrated starter generator (ISG) improves the fuel efficiency by supplementing the engine’s power and enables better acceleration along with overall performance.
Speaking on the accomplishment, Mr. Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India, said,
We thank our valued customers for their belief and support. In recent years the company has strategically widened its utility vehicle portfolio matching customer demands. The UV segment is growing fast and we bring out products that match and compliment customer’s demand. Our offerings in the utility vehicle segment – Vitara Brezza, S-Cross and Ertiga, are aimed to tap the dynamic needs of our consumers. The recently launched XL6 reflects aspirations of urban individuals. We will continue to boost our relationship with customers by focusing to create products for them that are best in-class in quality, features and technology.
Maruti Suzuki was known and famous among Indians because of their small hatchbacks that are cheap to maintain and are reliable as well. But this achievement now proves that, Maruti Suzuki has become a big force in utility vehicle segment and has gone ahead from its past strength of being a small car or hatchback maufacturer.
Another utility vehicle that maruti launched recently is the premium version of the Ertiga MPV – ‘XL6’ it is also sold via Nexa outlets. The XL6 combines the best of design, comfort, luxury, safety and class leading features. The Maruti XL6 is also likely to top the chart in the months to come if this trend continues.