Maruti Suzuki is without any doubt, the largest passenger car manufacturer in the country. One of the most loved car both by family and youngsters from Marti is the Swift hatchback. It was launched back in 2005 and now Maruti is celebrating 15 glorious years of Maruti Suzuki Swift in Indian market. The Swift competes with cars like Grand i10 Nios, Ford Figo and has been a best seller for years in the segment. The Swift is the only car that has won the ICOTY (Indian Car of the Year) award three times.
The hatchback has been popular among buyers for various reason. The first reason is of course the design. It has a timeless design and looks sporty, which appeals to buyers across age groups. Just like exterior, the interior are also well equipped, and have all the basic features that a normal customer would look for. The engine is another important aspect. While the Swift used to come with both petrol and diesel engines for many years, the BS6 updates have meant that the car is now petrol-only. A CNG-petrol dual fuel option will be offered soon. The 1.2 liter K-Series petrol engine is zippy, smooth, reliable and fuel efficient.
Mr. Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said,
Brand Swift was the first model that challenged many notions around hatchbacks. More than a car, it was a refreshing new thought process. It was designed to be bold and aggressive, and at the same time be reliable and economical. It had features offered in a large car, contemporary, yet functional appealing to a younger audience. With a European touch and feel, the hatchback also embodies the sturdiness to handle Indian road conditions. It questioned the inevitability of compromise. In many ways, it was the “coming of age” of the Indian customers.
Currently we have the third generation Swift and during its 15 years of sale in India, Maruti has sold over 2.2 million units of Swift. It is not just sold in India but is available in international market as well. In fact, Maruti exports the Swift from India to many countries around the world. In the near future, a mild hybrid petrol powertrain is likely to be offered on the car, which is also expected to get a mid life makeover.