We Indians have a very special place for Swift in our hearts. It has been one of the popular mid-size hatchbacks in the country since its launch in 2005. It has been an absolute favourite among young and family buyers. It competes with cars like Hyundai Grand i10, Ford Figo in the segment. Even after having so many options in the market other than this hatchback people have chosen Swift and have now made it the best selling hatchback in the country for the year 2020. This is not the first time something like this has happened. Ever since its launch, on an average, the Swift has always emerged as the best selling car in the country.
Swift hatchback is loved by Indian customers for several reason. The first reason is the looks. It is one of the best looking mid-size hatchbacks available in the market. Because of its good looks, customers from every category are attracted to it. Next reason in obviously the brand value, Maruti Suzuki is currently the largest car manufacturer in India and people relate this name with reliability and affordability along with low cost of maintenance.
Another thing that Maruti Suzuki has neatly slipped into customers mind is the fuel economy. Most of the Maruti Suzuki car pretty fuel efficient which is a very attractive thing for almost every Indian buyer. Swift is also a very fuel efficient car in its segment. It has a claimed fuel efficiency of 21.21 kmpl for the petrol version. The current model that we have in the market is the third gen variant and was launched in 2018. It has not received any updates since then. Earlier this year, Maruti discontinued the diesel version of Swift as it was not meeting the new BS6 emission norms. It is now available with a 1.2 litre naturally aspirated petrol engine only. The petrol engine generates 81 Bhp and 113 Nm of peak torque. It is available with both manual and AMT gearbox options.
According to data published by JATO dynamics India, Maruti Suzuki has sold over 15,798 units of Swifts hatchbacks every month between June 2020 t0 November 2020. It is not just the case with Swift, almost every Maruti Suzuki car has been doing great in terms of numbers. For example, Maruti’s WagonR has been the second best selling car in 2020 with 14,466 units every month. Out of the top ten best selling cars each month in 2020, seven of them have been from Maruti Suzuki.
That says a lot about the popularity and brand value. Maruti Suzuki currently holds 55 percent of total market share. Other brands that are their in the top ten best selling cars list Kia and Hyundai. Other than Swift and WagonR, Maruti sold 14,461 units of Alto 800, 14,316 units of Baleno premium hatchback, 11,328 units of Dzire compact sedan and 9,522 units of Eeco. Maruti Suzuki had phased out diesel engine on all their models as part of BS6 transition. Recently, it was reported that Maruti would be bringing back their diesel engines in models like Vitara Brezza and Ertiga. The Ertiga diesel was even spotted testing on our roads few months ago. They will be rolling out the diesel version of these models in 2021.