Maruti Suzuki Swift: REAL reasons why everybody & their uncle is still buying it

Maruti Suzuki Swift has been around for a long time in the Indian market now. The all-new Swift was launched in 2018 and since then it has always remained in the top of the sales chart in the segment. In February 2020, Swift climbed the ladder and became the best-selling car in the market outselling all other vehicles. Maruti Suzuki sold as many as 18,696 units of the Swift in the market even when the popular hatchbacks like the Alto and the Baleno saw a dip. Nonetheless, what do you think makes the Swift so popular even after two years of its launch? Well, here are a few reasons.

Automatic petrol and diesel options

Maruti Suzuki Swift is the only car in the segment that offers an automatic transmission with the petrol and diesel engine options. The manufacturer offers a 5-speed AMT automatic transmission with the 1.2-litre petrol and 1.3-litre diesel engine options available with the car. Maruti Suzuki will soon discontinue the diesel variants of the Swift and all other Maruti Suzuki cars before the BS6 emission norms are placed on 1st April. Maruti Suzuki has even stopped the production of the diesel-powered cars a few days back.

Fuel efficiency

The Maruti Suzuki cars have always been known for returning a high fuel efficiency and the Swift is no different. The petrol-powered Swift variants get the 1.2-litre VVT engine that returns an ARAI certified fuel efficiency of 22 km/l. The 1.3-litre diesel engine powered Swift variants return a maximum fuel efficiency of 28.4 km/l, which is exceptional. The new-generation Swift is based on the HEARTECT platform that makes it about 100 kg lighter than the previous version of the car and offers better fuel efficiency.

Discounts galore

With the BS4 cars on their way out, dealerships want to clear the stocks before the last-minute rush. Many dealerships, depending on the stocks are offering up to Rs 86,000 and even more. In fact, due to the slowdown in sales, even the BS6 compliant petrol variants of the Swift are available with discounts of around Rs 50,000. Car buyers do look at it as a golden opportunity and buy the Swift.

Value-for-money product

new maruti suzuki swift world car of the year

The new Maruti Suzuki Swift petrol starts at a price of Rs 5.19 lakh, ex-showroom while the top-end diesel-automatic version of the car is priced at Rs 8.84 lakhs, ex-showroom. Compared to rivals, the Swift offers a wide range of variants and even the lower-end variants of the car offer automatic transmission option, which is something that attracts a lot of buyers. Swift also enjoys a good resale value in the market.

A great service network

Maruti Suzuki has one of the biggest service networks in the country and you can find a service centre every few kilometres. This great network that has been built over the years ensures that the customers do not face any problem regardless of their location. This ensures that the people trust the brand and do not fail find a service centre in the times of need.

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