Maruti Suzuki has launched two new TVC for its Vitara Brezza sub 4-meter SUV. The popular car is already selling like hot cakes and it is among the few vehicles in the market that are not being offered with any sort of discount since month. This reflects towards the strong customer pull the vehicle is having. Let’s now take a look at both the TVC and know what message the company has tried to convey in each of them.
The first TVC features famous Bollywood lady Elli Avram. The advertisement focuses on the Vitara Brezza in a way which focuses on the car’s dynamics and functionality. It firsts shows the 5 speed AMT gearbox and focuses on its slick shifting ability. Next come the black alloy wheels which take up the aesthetic quotient of the car. Ride and handling are also showcased and the TVC ends up showing how the car has impressed the actress in a short time.
Coming to the next TVC, it is shorter than the previous one and gives a quick look over the various features of the Vitara Brezza. The intial shot shows us the gloss black alloy wheels equipped on the car, which look really cool. Next we see the powerful projector headlamps which make night driving much more easier. The TVC then moves on to the interiors and showcases the all black premium interiors of the car. The Smartplay infotainment system shows up next followed by the AGS (Auto Gear Shift) or simply put, AMT gearbox equipped in the car.
The Maruti Suzuki Vitara Brezza is powered by a 1.3 litre DDiS diesel engine, which is sourced from Fiat. The engine churns out 89 Bhp of power along with 200 Nm of torque. It comes mated to either a 5 speed manual gearbox or a 5 speed AMT gearbox (AGS in Maruti language). the engine on the Vitara Brezza powers the front wheels and the sub 4-meter SUV has a pretty good fuel economy of 24.29 km/l. To let you know, the same engine powers many other Maruti cars too like the Swift and Dzire. However, it is tuned differently in them and is more biased towards fuel efficiency. Currently, the Vitara Brezza is only offered with a Diesel engine and there is no option of a petrol engine.
The Maruti Suzuki Vitara Brezza starts at Rs. 7.58 lakh for the base LDi model and goes all the way upto Rs. 10.55 lakh for the top of the line ZDi+ Dual Tone AGS variant. It competes the likes of Tata Nexon, Ford Ecosport and the upcoming Mahindra XUV300 in its segment. However, in terrms of sales volume, the Vitara Brezza leads the segment by a margin of more than three times and is among Maruti’s most successful product in the market.