Maruti Suzuki and Toyota have signed an agreement that will allow both automakers to sell each others’ cars after making suitable stylistic changes. This is commonly known as badge engineering, and we have seen it happen with Renault-Nissan and Volkswagen-Skoda cars in India. Coming to Maruti and Toyota, the former will be borrowing the latter’s Corolla Altis luxury D-Segment sedan for badge engineering. We have put together a render on what the Maruti Suzuki-badged Corolla Altis is expected to look like.
As you can see from the render, the Maruti Suzuki-based Corolla Altis could have elements from the automaker’s Ciaz and Kizashi sedans. This includes the front grille and the headlamps. At the rear as well, Maruti Suzuki is expected to give the Corolla Altis a thorough restyling to make it look distinctly different. The interiors are likely to be carried over and so will be the case with the engines and gearboxes. In fact, Toyota is likely to lend Maruti the next-generation Corolla Altis, which is due in India next year.
The car is likely to feature 1.8 litre naturally aspirated petrol and petrol-hybrid engine options. Both manual and automatic gearbox options are likely with these engines. Since Toyota will dump diesel engines on its new cars, the all-new Corolla Altis will also not have a diesel engine option. Maruti Suzuki is expected to follow suit, in simply using the engines that Toyota offers on the next-generation Corolla Altis. The new Altis is expected to be larger, more fuel efficient, safer and more feature-rich than the present model. It could be slightly pricier, too.
As for pricing strategy, Toyota has recently revealed that the badge engineered cars it will sell in India will be priced similar to Maruti’s cars already in the market. We see Maruti taking a similar approach with the all-new Corolla Altis, putting a price tag similar to what Toyota sells it for in the Indian market. The Maruti badged all-new Corolla Altis is likely to be launched sometime next year. More details are likely to surface in the coming months. Stay tuned.