Mercedes-Benz is planning to launch its compact cars A-Class and B-Class in India by 2013. At around Rs. 15 lakh – Rs. 20 lakh, the Mercs would compete against the Volkswagen Beetle and Fiat 500 models.
Peter Alexander Trettin, president and CEO of Daimler’s Central/Eastern Europe, Africa & Asia regions, is reported to have said, “The new range of A and B-Class cars are currently under development and would be launched globally in 2013 along with India in the same year with Mercedes looking at developing right-hand-drive versions from the beginning.” Trettin added that these cars will have front-wheel architecture and will cost less than the C-Class, currently the cheapest model in Mercedes’ India lineup. Also read: Mercedes to build made-in-India car
The existing A-Class sold in Western countries comes in many variants such as 160 CDI, 180 CDI, 200 CDI, 150, 170, 200 and 200 Turbo. It measures 3,881 mm in length, 1,760 mm in width and 1,590 mm in height. The wheelbase of the A-Class is 2,570 mm and the car has a boot space of 436 litres.
Similarly, the B-Class is also offered in different variants such as the 180 CDI, 200 CDI, 150, 170, 200, 200 Turbo and 150 and 170 BlueEFFICIENCY. The B-Class is slightly larger than the A-Class and measures 4,135 mm in length, 1,778 mm in width and 1,623 mm in height. The wheelbase of the B-Class is 2,779 mm and it has a massive 544-litre boot space. However, the models coming to India may have different dimensions than the above. Also read: Mercedes-Benz cars to become cheaper in India
The A and B Class cars will target a much younger buyer profile, hence, expect these models to have a more sporty stylish look than the mature and conservative styling of the C, E and S-Class.
By entering the compact luxury segment, Mercedes-Benz will look to retain its No.1 position in India, which it had lost to arch-rival BMW since the past two years. The German car maker’s current Indian lineup comprises the C-Class, E-Class, S-Class, GL and M-Class besides the performance-oriented AMG series.