The country’s largest luxury car manufacturer, Mercedes-Benz in collaboration with Daimler Financial Services India and Reliance General Insurance, has launched a unique extended warranty product- ‘Advanced Assurance Programme’, aimed towards a hassle free vehicle ownership experience for its customers. Mercedes-Benz customers, who currently avail the extended warranty program up to 4th year, will now be offered an extended warranty up to 6 years with the ‘Advanced Approved Programme’. Advance Assurance program will be available in 3 options, namely 4th Year, 4th & 5th Year and for 4th, 5th, and 6th Year.
Commenting on the launch of ‘Advanced Assurance Programme, Mr. Roland Folger, MD & CEO, Mercedes-Benz India stated,
‘My Mercedes My Service’ was launched last year with the objective of creating a new benchmark in the luxury car industry, whereby the customer gets to enjoy service excellence and the lowest cost of ownership for their cherished Mercedes-Benz vehicle. With an aim of providing complete peace of mind for patrons, Mercedes-Benz has introduced innovative service packages and flexible Finance & Insurance programmes from its group company, Daimler Financial Services. With the launch of ‘Advanced Assured Programme’ today, we have furthered deepened our customer commitment and offered yet another reason to buy a Mercedes-Benz. We are confident that the numerous benefits associated with ‘Advanced Assurance Programme’ will drive complete peace of mind for our discerning patrons and offer them an unparalleled ownership experience.”
Key features of Advanced Assurance Programme:
‘Advance Assurance Program’ introduces numerous benefits and features for the customer that become applicable after the completion of the standard 3 year warranty (2 year standard warranty + 1 year STAR CARE).
Varying periodic options: Advance Assurance program will be launched with 3 periodic ownership options, namely, 4th Year, 4th & 5th Year and 4th, 5th, and 6th Year.
Flexibility: These extended warranty programmes can be purchased any time before the completion of the 3rd year of ownership. There is also an exit clause available with these programmes where a customer can exit if he wishes to within the standard warranty period.
Attractive Pricing: The ‘Advanced Assurance Programme’ significantly reduces the extended warranty price when compared to the existing programmes. The ‘Advanced Assurance Programme’ for the all New LWB E-Class for instance is Rs. 66,000 which is 18% lesser than the existing extended warranty programmes.
Unlimited mileage: Advanced Assurance Programme features unlimited mileage warranty and sold to non-commercial customers only. These programmes are also transferable to the second and subsequent owners, something that will be helpful to improve resale value.
Serviceability: Serviceability of the vehicle under this programme is pan-India.
‘Assured Advance Programme’ Online Calculator:
The innovative online calculator introduced with ‘Advanced Assurance Programme’ and available at the Mercedes-Benz India’s official website (www.mercedes-benz.co.in) allows customers to calculate the price based upon the selected Model and Age. It also allows the customer to view the prices for the selected model across all age and segment in the same screen. Additionally, the email functionality of the calculator allows the customer to get a quick estimate of the product as per the selection.