MG Motor made their official entry into Indian market last year. The brand quickly became popular among buyers because of the feature-loaded Hector SUV. The brand currently has three offerings in the Indian market out of which one is an electric vehicle. The MG Hector, MG ZS EV and recently launched Hector Plus will all be available under subscription scheme. MG Motor India has now partnered Zoomcar – one of India’s largest personal mobility platforms – to roll out vehicle subscription plans.
This will help the manufacturer penetrate deeper into the subscription market with the futuristic technology provided by Zoomcar. They will now be managing the subscription program on behalf of MG Motor, and cars will be available on 12, 24, 36 months subscriptions.
Commenting on the partnership, Gaurav Gupta, Chief Commercial Officer, MG Motor India, said,
It is a delight to join hands with Zoomcar for providing customers with an attractive monthly vehicle ownership proposition. It gives them a deep dive into the world of MG. They will now be able to experience the cutting-edge tech features of our vehicles before they finally purchase them. The subscription model will further make MG vehicles more accessible to all auto enthusiasts in India. We are confident that our partnership with Zoomcar will generate considerable thrust in the market.
Talking about the new partnership, Greg Moran, CEO & Co-Founder Zoomcar said,
We anticipate a significant increase in car subscriptions over the next several quarters, as consumers look to avoid public transport and ride-hailing services without the commitments of traditional car ownership. Car subscriptions will continue to evolve and grow into more flexible, comprehensive offerings in the future. Along these lines, Zoomcar continues to focus on adding more and more vehicle models to subscription. We are delighted to partner with MG Motor India on the next phase of their growth to offer flexible subscriptions as an alternative to vehicle ownership. It is simply the most affordable and quickest way of acquiring a safe personal mobility option.
In this partnership they will also provide 24×7 support to their subscribers regarding bookings and vehicle listings. They will also focus on enabling state-of-the-art technology for customer support services including on-ground fleet management, logistics support, vehicle scheduling, and on-boarding. MG Motor also offers a hassle-free car ownership experience to its customers via initiatives like MG Shield and MG Shield+.