Former Indian cricket captain MS Dhoni and Cars24 have entered a strategic partnership and Dhoni is now the brand ambassador of the fast-growing tech-enabled used car company. Facilitated by Rhiti Sports Management, Dhoni will also own equity in Cars24 as per the partnership deal. A popular face like Dhoni will certainly help Cars24 to appeal to a bigger customer base and the first TVC with Dhoni is already out.
As in the video above, Dhoni is seen giving advice to a person who wants to sell a used car that Cars24 is the best place to do so since here you can sell the car in a single visit. He gives a DRS (Dhoni Review System here) and convinces the person of his choice. More such TVCs will follow in the coming time with Dhoni becoming the face of the used car brand.
Speaking on the occasion, Arun Pandey, Chairman and Managing Director of Rhiti Sports Management, said
“MS. Dhoni is a catalyst for ‘change’. He has changed the way cricket was seen earlier and how its is seen today. And, I can relate the same change in the space CARS24 caters to. Extremely delighted on facilitating this partnership.”
MS Dhoni is himself an avid car enthusiast and has an envious garage full of exotic cars and bikes. He is also the face of several brands such as GoDaddy, Bharat Matrimony, Mastercard India, Dream11 and SEVEN among others. Talking about his association with the brand, Dhoni said,
“I am thrilled to be part of the CARS24 journey. Besides being a fan of all things to do with cars, I am also a fan of new age companies that are disruptive, innovative and shaping the future. CARS24 is definitely one of these companies. They have big ambitions and I am excited to work with them and help them achieve their goals.”
Talking about Cars24, the company aims to make selling a car an easy, fair and quick experience. They offer an efficient and reliable way for car owners to sell their cars at the best price without much hassle. Of late, the used car/bikes industry in India has seen a rapid rise and players like Cars24 are looking for exponential growth in this segment which is likely to grow much larger in the coming time.
Coming to MS Dhoni, the famous cricketer and former Indian cricket team captain is a man of wheels. Despite his busy schedule, he is often spotted driving/riding one of the beauties from his collection. Some of the top pieces from his garage include the Confederate X132 Hellcat, Harley Davidson Fatboy, Yamaha RD350 and RX100, and the Hummer H2. The latest addition to his garage is the Jeep Grand Cherokee Trackhawk, which is the most powerful SUV made by the brand with over 700 Bhp of power.