New Ford Endeavour Automatic launched in India

Ford India launched its restyled Ford Endeavour 3.0L SUV with 5-speed automatic transmission, on September 9, 2009.All of you rushing to book the Toyota Fortuner, think again! The new Ford Endeavour variants comes at the following tempting prices:

Ford Endeavour 3.0L 4X4 automatic transmission: Rs. 17, 99, 000 (Ex-Showroom, New Delhi)

Ford Endeavour 2.5L 4X2 manual transmission: Rs. 15, 99, 000 (Ex-Showroom, New Delhi)

With its aggressive pricing, Ford expects the new Ford Endeavour to give the newly launched Toyota Fortuner SUV, a run for its money.

The hugely successful Toyota Fortuner SUV has received over 3000 bookings since the day of its launch, on August 24, 2009.

The new Ford Endeavour automatic, at Rs. 17, 99, 000, is cheaper than the manual transmission Toyota Fortuner that costs Rs 18.45 lakh.

The refurbished Ford Endeavour comes with new style, power, entertainment and safety features.


New Ford Endeavour Automatic launched in India
Photo: Ford Endeavour exterior

The new Ford Endeavour will sport a restyled front with a new multi-bar chrome grille and chrome-accented lower grille along with wraparound headlamps.

The new multi-bar grille will have three well-detailed horizontal bars with a Ford oval badge, a wide header bar on the top, with the Endeavour embossed into its surface.

The latest version of the Ford Endeavour SUV will get revamped side mirrors housed in matte black lowers with chrome uppers with turn indicator repeater lamps and a puddle lamp feature.

Ford says that the puddle lamp feature will throw light on the ground around the door of the vehicle allowing the drivers to see puddles when they approach the SUV.

Sadly, no style changes have been made in the rear of the new Ford Endeavour.

The new Ford Endeavour will be available in two new colors, Sea Grey and Moondust Silver, in addition to its existing color range of Morello, Panther Black and Diamond White.


The interior changes include ergonomically crafted seats with a leather seating surface, door panels finished in premium material close to the seats, a chrome scuff plate with illuminated Endeavour branding.

“The new design of the new Endeavour is a more premium look that builds on the capability and robust feel that are Ford Endeavour hallmarks. We’ve added contemporary touches that give it a lot more style, but it’s the way the new design complements Endeavour’s inherent strengths that was so important for the design team to execute” said Scott Ferrier, design manager, Asia Pacific and Africa, Ford Motor Company.


The new Ford Endeavour automatic comes with an entertainment and navigation system that comprises a 7-inch touchscreen GPS-enabled SATNAV system, built-in DVD player which supports all popular file formats, Bluetooth and USB Input.

New Ford Endeavour Automatic launched in India
Photo: New Ford Endeavour automatic's touchscreen GPS-enabled SATNAV system

The new Ford Endeavour 4X2 manual transmission SUV gets an RDS-capable audio system with 6 CD changer and MP3 capabilities and Aux-in port.

New Ford Endeavour Automatic launched in India
Photo: Reverse Parking camera of the New Ford Endeavour

Another feature of the new version of the SUV is the reverse parking camera. The SATNAV display automatically shifts into the reverse parking camera mode when the car is put in reverse gear.


The new Ford Endeavour comes in two 16-valve TDCi versions, the 2.5-liter (offered with 4×2) Duratorq TDCi common-rail engine, and the 3.0-liter(offered with 4×4) Duratorq TDCi common-rail engine.

The former develops 105 kW (143PS) and delivers peak torque of 330 Nm at just 1800rpm. The latter develops 115 kW (156PS) and offers a peak torque of 380 Nm at 2500 rpm.

The 2.5-litre TDCi manual transmission Ford Endeavour gives a fuel economy of 13.44 Kilometers per litre of diesel and a full tank range of 954 kilometers.

The 3.0-liter automatic transmission Ford Endeavour delvers fuel economy of 11.14 kilometers per litre of diesel with a range of 791 kilometers on a full tank.

New Ford Endeavour Automatic launched in India
Photo: Shift-on-the-fly system feature of the new Ford Endeavour automatic

The 3.0L Ford Endeavour 4×4 automatic transmission SUV comes with an electronic shift-on-the-fly system allowing drivers to choose between 2WD or 4WD mode.

The automatic also gets a Borg-Warner transfer case that ensures that traction is evenly supplied to all four wheels,  the company said in a press release.

Ford has said that the  new Ford Endeavour 4X4 5-speed automatic transmission is an all-terrain vehicle that can handle in-city, highway or hill driving with ease. The automatic transmission has an overdrive option that enables drivers to drive in lower gear for better responsiveness.

“The DuraTorq common-rail engine family is ideally suited to the robustness and premium nature of the Ford Endeavour,” said John Lonsdale, vice president, Product Development of Ford India.

“These engines provide the superior performance, capability and refinement customers in this premium SUV segment expect. We’ve engineered DuraTorq TDCi to be at the very heart of the Endeavour ownership experience,” he adds.

The new Ford Endeavour has 16-inch wheels fitted with 245/70r16 tyres.


New Ford Endeavour Automatic launched in India
Photo: New Ford Endeavour safety air bags


Safety features of the new Ford Endeavour SUV include 18-liter side air bags, dual-stage front air bags for driver and passenger, along with three-point safety belts with pre-tensioners and load limiters.

The new Ford Endeavour packs Anti-lock Braking (ABS), Electronic Brake Force Distribution (EBD), Ford’s Passive Anti-Theft System (PATS), and a uniquely coded computer chip on the ignition key, which ensures that the SUV will start with only the correct key.

The new Ford Endeavour has been launched in the northern and western markets of India. The SUV will be available in South and East India regions in a few weeks time.

Ford India has announced that it will invest $500 million to boost the production capacity of its Chennai plant, to 2 lakh vehicles, by 2010, The Economic Times has reported. These vehicles will be launched in the Indian market in 2010 and will also be exported to Africa and the Asia-Pacific markets.