New Honda Activa legacy TVC celebrates 18 years and 2 crore sales

Honda Activa is undoubtedly the most popular choice when it comes to the automatic scooters. Honda India has come a long way with the Activa scooter, which was introduced way back in 2001 and has remained one the top-selling two-wheelers since its introduction to the Indian market. 18 years after the first generation of Honda Activa launched in the market, Honda has sold over 2 crore units of the Activa in the Indian market. Here is a special legacy TVC of the scooter that celebrates its success over the years.

In the video, Honda uses various slides to highlight the journey taken by the Activa over the years since its launch. The Honda Activa has become the first-ever scooter in the Indian market to cross the 2 crore sales milestone. Interestingly, it took Honda 15 years to sell the first 1 crore units of the Activa. 3 years later, Honda sold another 1 crore units of the Activa to reach the milestone quicker than any other manufacturer in the history of Indian automobiles. The last 1 crore units were sold at 4 times faster than the first crore sales mark.

The scooter was first launched in 2001 and in the 2018 Auto Expo, the Japanese manufacturer introduced the fifth generation of the Honda Activa with added features. In its current form, the Honda Activa offers LED headlamp, combi-brake system, semi-digital instrument cluster and 4-in-1 seat hook. The Activa 5G is powered by 109cc, single-cylinder, air-cooled engine that produces a maximum power of 8 Bhp at 7,500 rpm and a peak torque of 9 Nm at 5,500 rpm. The TVS Jupiter, which is the second-best selling scooter in the Indian market after the Honda Activa remains quite far behind in the monthly sales chart.

Minoru Kato, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. today announced this feat and expressed his gratitude to the 2 crore happy Indian customers, and said

“Over 18 years and 5 generations, Honda 2Wheelers India continuously added value to exceed Customers expectations & making Activa the most preferred choice of Indian 2wheeler buyers. We are delighted that Activa partnered over 2 crore Indian families on the move in realizing their dreams. As India’s Love for Activa grows, we remain committed to take on new challenges and bring joy to our customers.”

Honda also sells different variants of the Activa in the Indian market. However, the standard version of the scooter remains the most popular. The other two variants of the Activa are the Activa-i and the Activa 125. There are other models based on the Honda Activa platform too. Popular scooters like the Grazia, Cliq and even the Navi are based on the Activa platform. Honda India has the second-best selling two-wheeler manufacturer in India and has a range of bikes and scooters. However, the Activa remains one the strongest products from the Japanese manufacturer in India and will continue to do so for a long time to come.